Sales Account Executive

Nexstar Media Group, Inc.; Harrisburg (Dauphin County); On-site; USD 50,000 - 70,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive to generate advertising revenue through agency relationships and new client acquisition. In this role, you will implement strategies for revenue growth while maintaining and developing accounts.

The ideal candidate will have a Bachelor’s degree in Marketing, Advertising, or a related field and at least one year of sales experience, particularly in the media sector. A valid driver’s license and good communication skills are essential for success in this position.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.

Responsibilities

• Generate advertising revenue by calling on established agencies and cold-calling prospects.
• Implement strategies to grow revenue and exceed goals.
• Establish credible relationships with the local business community.

Skills

Sales skills

Communication skills

Relationship building

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold‑calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work‑related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long‑range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.