Sales Account Executive

Nexstar Media; Johnson City (TN); On-site; USD 45,000 - 75,000; Full time

Job summary

Nexstar Media in Johnson City, TN seeks a Sales Account Executive to lead local direct and agency advertising revenue across digital and television platforms. You will build lasting customer relationships, present compelling campaigns, and collaborate with station teams to design effective schedules.

Responsibilities include prospecting, closing new business, managing accounts, and delivering persuasive presentations to demonstrate campaign value and ROI.

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Responsibilities

• The Sales Account Executive will focus on new local direct business as well as, generate advertising revenue by calling on established clients, cold-calling new prospects, working to build agency relationships and convincing potential clients of the merits of digital and television advertising.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.
• Works with Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals.
• Ability to articulate benefits of various advertising platforms including Broadcast Television, Digital, OTT/CTV, Search and Social, and other emerging ad tech tactics and platform.

Skills

Sales experience

Advertising industry knowledge

Digital advertising

Education

Bachelor's degree in Marketing/Advertising or related field

Job description

• The Sales Account Executive will focus on new local direct business as well as, generate advertising revenue by calling on established clients, cold-calling new prospects, working to build agency relationships and convincing potential clients of the merits of digital and television advertising.


• Implements strategies to consistently grow revenue and exceed revenue goals.


• Establishes credible relationships with local business community.


• Makes sales calls on existing and prospective clients.


• Maintains assigned accounts and develops new accounts.


• Prepares and delivers sales presentations to clients.


• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.


• Provides clients with information regarding rates for advertising placement in all media.


• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.


• Works with clients and station personnel to develop advertisements.


• Performs other duties as assigned.


• Works with Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals.


• Ability to articulate benefits of various advertising platforms including Broadcast Television, Digital, OTT/CTV, Search and Social, and other emerging ad tech tactics and platform.

Requirements & Skills

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.


• Minimum one year's experience in sales, preferably in the media field.


• Valid driver's license with an acceptable driving record.


• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.


• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.