Account Executive

NAB Leadership Foundation; Memphis (TN); On-site; USD 55,000 - 75,000; Full time

Job summary

The NAB Leadership Foundation in Memphis seeks a Sales Account Executive to generate advertising revenue by contacting agencies, pursuing new prospects, and presenting the value of television advertising.

You will build relationships with local businesses, manage accounts, deliver compelling presentations, and coordinate with station staff to implement effective ad campaigns.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Minimum one year of sales experience, preferably in media.
• Valid driver's license with acceptable driving record.
• Experience achieving long-range objectives and implementing strategies to achieve them.
• Proficiency with office equipment and computers.

Responsibilities

• Generates advertising revenue by calling on agencies and prospects.
• Implements strategies to grow revenue and exceed goals.
• Establishes relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new ones.
• Prepares and delivers sales presentations to clients.
• Explains advertising types and benefits to customers.
• Provides information on advertising rates and placements.

Skills

Advertising sales

Cold-calling

Relationship building

Presentation skills

Account management

Education

Bachelor's degree in Marketing/Advertising or Mass Communications

Tools

Office software

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.