Account Executive

KELO Television; Sioux Falls (SD); On-site; USD 50,000 - 70,000; Full time

Job summary

KELO Television in Sioux Falls is seeking a Sales Account Executive to generate advertising revenue by engaging with clients and developing new prospects. The ideal candidate will implement strategies to exceed revenue goals and maintain relationships within the local business community.

Responsibilities include sales presentations, account management, and advising clients on effective advertising. Applicants should have a Bachelor’s degree in Marketing or a related field and at least one year of relevant sales experience.

Qualifications

• 1+ years of experience in sales, preferably in media.
• Proficiency with computers and office equipment.
• Valid driver’s license with an acceptable driving record.

Responsibilities

• Implement strategies to grow revenue and exceed goals.
• Establish relationships with the local business community.
• Prepare and deliver sales presentations to clients.
• Maintain assigned accounts and develop new ones.

Skills

Sales experience

Relationship building

Presentation skills

Strategic thinking

Education

Bachelor’s degree in Marketing, Advertising or related field

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Responsibilities

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.