Account Executive

Nexstar Media Group, Inc.; El Paso (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive in El Paso, Texas. This role focuses on generating advertising revenue by establishing relationships with local agencies and clients through calls and presentations.

The ideal candidate will have a Bachelor’s degree in a relevant field and at least one year of sales experience. Responsibilities include maintaining and developing accounts, preparing sales presentations, and explaining the benefits of television advertising.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field.
• Minimum one year’s experience in sales, preferably in media.
• Valid driver’s license with an acceptable driving record.

Responsibilities

• Generate advertising revenue by calling on established agencies and cold-calling new prospects.
• Maintain assigned accounts and develop new accounts.
• Prepare and deliver sales presentations to clients.

Skills

Sales skills

Communication

Relationship building

Marketing knowledge

Education

Bachelor’s degree in Marketing, Advertising, or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.