Account Executive, Sales

Nexstar Media Group, Inc.; Henderson (KY); On-site; USD 40,000 - 60,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Sales Account Executive in Henderson, Kentucky. The role involves generating advertising revenue through client engagement and presenting the merits of television advertising.

You will be responsible for maintaining assigned accounts, developing new ones, and preparing successful sales presentations. A bachelor's degree in Marketing, Advertising, or related fields is required, along with a minimum of one year’s sales experience.

Qualifications

• 1+ years of experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Proficiency with office equipment and technology.

Responsibilities

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Prepares and delivers sales presentations to clients.

Skills

Sales

Client relationship management

Communication

Marketing strategies

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Responsibilities

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.