SaaS Growth & Go-To-Market Brand Manager

Techtronic Industries Co.; Milwaukee (WI); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) savings plan

On-site wellness and amenities

Job summary

Milwaukee Tool in Milwaukee, WI, is seeking a Brand Marketing Manager for ONE KEY/Connectivity to lead go-to-market, messaging, and adoption of software, SaaS, connected solutions, and services.

The role collaborates with Product, Sales, and Customer Success to develop launch plans, campaigns, and enablement, while building scalable marketing programs that drive awareness, adoption, and business growth. On-site with travel as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of marketing experience, including products, SaaS, software, or digital services.
• Experience developing and executing go-to-market strategies for new products and features.
• Ability to translate complex product capabilities into clear customer messaging.
• Experience in a SaaS/tech-focused environment is preferred.
• Willingness to work on-site in Milwaukee, WI and travel as needed.

Responsibilities

• Lead differentiated positioning, value propositions, and messaging for target customers.
• Drive integrated go-to-market programs for product launches and feature releases.
• Collaborate with Product, Sales, CS, and partners on launch plans, enablement, and communications.
• Develop marketing plans, budgets, and metrics to meet revenue goals.
• Manage digital touchpoints, microsite, email campaigns, and marketing automation.
• Extract insights from campaigns and optimize marketing efforts.

Skills

Marketing

Go-to-market

SaaS marketing

Digital marketing

Analytics

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

HubSpot CRM

Job description

Milwaukee Tool in Milwaukee, WI, is seeking a Brand Marketing Manager for ONE KEY/Connectivity to lead go-to-market, messaging, and adoption of software, SaaS, connected solutions, and services.

The role collaborates with Product, Sales, and Customer Success to develop launch plans, campaigns, and enablement, while building scalable marketing programs that drive awareness, adoption, and business growth. On-site with travel as needed.