Brand Marketing Lead, SaaS & Connected Solutions

Milwaukee-Tool

Milwaukee (WI)

On-site

USD 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Health insurance

401(k) plan

Education assistance

On-site wellness center

On-site coffee service

Job summary

Milwaukee Tool is seeking a Brand Marketing Manager to lead commercialization and go-to-market strategies for software, SaaS, and connected solutions. You will shape customer messaging, partner with Product, Sales and CS, and drive adoption across offerings.

You will develop annual plans, manage budgets, and optimize campaigns using marketing automation tools, including HubSpot, while building scalable processes for product launches and feature releases.

Qualifications

BS degree in marketing or related field with business focus.
3+ years in marketing for SaaS/software services.
Experience translating technical product features into customer messaging.

Responsibilities

Lead go-to-market programs for SaaS and connected products.
Collaborate with Product, Sales, and Customer Success on launches.
Develop customer-centric positioning and messaging for new features.
Manage digital touchpoints, campaigns, and marketing automation.
Measure performance against KPIs and optimize programs.

Skills

Go-to-market strategy

SaaS marketing

Messaging

Cross-functional collaboration

Campaign analysis

Marketing automation

HubSpot

Product marketing

Lead generation

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

CRM systems

Marketing automation

Job description

You will develop annual plans, manage budgets, and optimize campaigns using marketing automation tools, including HubSpot, while building scalable processes for product launches and feature releases.

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