Brand Marketing Manager - ONE KEY/Connectivity

Milwaukee-Tool; Milwaukee (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Education assistance

On-site wellness center

On-site coffee service

Job summary

Milwaukee Tool is seeking a Brand Marketing Manager to lead commercialization and go-to-market strategies for software, SaaS, and connected solutions. You will shape customer messaging, partner with Product, Sales and CS, and drive adoption across offerings.

You will develop annual plans, manage budgets, and optimize campaigns using marketing automation tools, including HubSpot, while building scalable processes for product launches and feature releases.

Qualifications

• BS degree in marketing or related field with business focus.
• 3+ years in marketing for SaaS/software services.
• Experience translating technical product features into customer messaging.

Responsibilities

• Lead go-to-market programs for SaaS and connected products.
• Collaborate with Product, Sales, and Customer Success on launches.
• Develop customer-centric positioning and messaging for new features.
• Manage digital touchpoints, campaigns, and marketing automation.
• Measure performance against KPIs and optimize programs.

Skills

Go-to-market strategy

SaaS marketing

Messaging

Cross-functional collaboration

Campaign analysis

Marketing automation

HubSpot

Product marketing

Lead generation

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

CRM systems

Marketing automation

Job description

Job Description:Brand Marketing Manager - ONE KEY/ConnectivityWE CREATE EMPOWERED LEADERS! At Milwaukee Tool, our most valued resource is our dedicated team of employees - employees who work with a passion to be the best and have an unparalleled pride in their work and in the Milwaukee brand. We know that the only way to sustain growth and success is to value the growth and success of each person within the organization that's why we invest in an individual's growth and development from day one.Behind our doors you'll be empowered every day to own it, drive it, and do what it takes to design and develop the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.Year after year, our team continues to make significant breakthroughs in the industry. We're just getting started.Your Role on Our Team:The primary function of this position is to lead the commercialization, go-to-market strategy, and customer adoption efforts for Milwaukee Tool's growing portfolio of software, SaaS, connected solutions, and service-based offerings. This role is responsible for identifying market opportunities, developing customer-centric positioning and messaging, and executing integrated marketing strategies that drive awareness, adoption, growth, and business performance.Working cross-functionally with Product Management, Sales, Customer Success, Brand Marketing, and channel partners, this individual will serve as the voice of the customer while developing scalable commercialization practices that accelerate the success of new products, services, feature releases, and digital solutions. The ideal candidate combines strategic thinking with hands-on execution and is energized by building new capabilities in a fast-paced, growth-oriented environment.You’ll be DISRUPTIVE through these duties and responsibilities:Develop differentiated positioning, value propositions, and messaging based on a deep understanding of target customers, users, buying processes, and market needs.Lead integrated go-to-market programs that support the launch, ongoing management, adoption, and growth of tangible products, SaaS solutions, services, and new features.Partner with Product Management, Sales, Customer Success Managers, channel partners, and other cross-functional teams to develop launch plans, sales enablement, customer communications, training, and adoption programs.Develop marketing programs that build brand equity, increase customer awareness and adoption, and fulfill marketing and financial objectives .Establish project objectives , success measures, timelines, and commercialization plans, and work cross-functionally to ensure key milestones and goals are achieved.Develop and execute annual marketing plans, forecasts, programs, budgets, and P&L within approved levels.Manage the program’s key digital and commercial touchpoints, including its microsite, contact database, email communications, and marketing automation activities using HubSpot or similar platforms.Manage the strategic and tactical activities of advertising agencies, digital partners, and other outside suppliers.Analyze sales, campaign, website, customer-engagement , and product-adoption performance to identify opportunities, link marketing activity to business KPIs, and communicate progress to stakeholders.Establish and share repeatable commercialization practices across products, SaaS solutions, and services, including launch planning, feature and offering communications, post-launch measurement, and ongoing optimization.Initially operate as a hands-on individual contributor while leading through influence and demonstrating the ability to grow into a formal people-management role as business needs evolve .The TOOLS you’ll bring with you:Bachelor’s degree in Marketing , Business, Communications, or a related field.Minimum 3 + years of marketing experience, including experience marketing products, SaaS solutions, software, digital services, or other service-based offerings.Experience developing and executing go-to-market strategies for new products, SaaS solutions, services, ongoing feature releases, and customer-adoption initiatives.Demonstrated ability to translate complex or technical product capabilities into clear, compelling customer-facing messaging.Experience working as a marketing manager or in a comparable role within a SaaS or technology-focused organization strongly preferred.Previous experience managing or mentoring employees preferred; must also be comfortable personally leading both strategic and tactical marketing activities.Experience with HubSpot or a similar CRM and marketing automation platform, including email marketing, contact management, workflows, reporting, and website or microsite management.Demonstrated ability to build new marketing capabilities and processes, manage competing priorities, and lead through influence.Must possess strong analytical, communication, project-management , and presentation skills.Must be willing and able to work on-site in Milwaukee, Wisconsin, and collaborate closely with cross-functional teams.Ability to travel 20% of the time.We provide these great perks and benefits:Robust health, dental and vision insurance plansGenerous 401 (K) savings planEducation assistanceOn-site wellness, fitness center, food, and coffee serviceAnd many more, check out our benefits site HERE .Milwaukee Tool is an equal opportunity employer.