Web Merchandising Lead – Digital Experience & Growth

Milwaukee-Tool; Milwaukee (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) savings plan

Education assistance

On-site wellness, fitness center, food

Job summary

Milwaukee Tool is seeking a Web Merchant to plan and optimize merchandising across MilwaukeeTool.com, helping professionals discover solutions and connect with distribution partners.

You will collaborate with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams to drive on-site engagement, qualified demand, and digital performance aligned with business goals.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Commerce, Communications, or related field.
• 3–5 years of experience in digital merchandising, digital marketing, website optimization, product merchandising, or digital product management.
• Experience with content management systems and web analytics platforms.

Responsibilities

• Plan, optimize, and continuously improve merchandising of MilwaukeeTool.com.
• Collaborate with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams.
• Leverage analytics, SEO, experimentation, and content strategy to improve on-site engagement and conversion.

Skills

Digital merchandising

SEO

A/B testing

Analytics interpretation

Education

Bachelor's degree

Tools

GA4

Adobe Analytics

Headless CMS

PIM

DAM

Job description

Milwaukee Tool is seeking a Web Merchant to plan and optimize merchandising across MilwaukeeTool.com, helping professionals discover solutions and connect with distribution partners.

You will collaborate with Brand, Product Marketing, Channel, eCommerce, Analytics, UX, and Digital Product teams to drive on-site engagement, qualified demand, and digital performance aligned with business goals.