Front Store Growth Marketing Manager (Omni-Channel)

CVS Health; Woonsocket (RI); On-site; USD 66,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Retirement savings plan

Job summary

CVS Health is seeking a Manager, Front Store Marketing Strategy - Category Growth to lead omni-channel marketing efforts across paid, owned, and earned channels. You will partner with cross-functional teams to drive category growth and ensure campaigns meet business and consumer goals.

The role emphasizes strategy development, analytics to optimize campaigns, and strong collaboration with merchandising, social, PR, and digital teams.

Qualifications

• 3-5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
• 2+ years of retail marketing or retail agency/strategy experience
• 1+ years of digital marketing experience
• Proven track record of delivering positive ROI results
• Creative, independent problem solver with analytical mindset
• Strong written and oral communication across diverse audiences

Responsibilities

• Develop marketing strategy in collaboration with Sr. Marketing Manager and partners
• Lead execution across earned, owned and paid channels
• Communicate strategy to internal and external partners
• Manage relationships with cross-functional partners to meet deadlines
• Measure campaign performance and optimize for results
• Advise on content creation to fit channel specifications
• Coordinate self-initiated projects and manage up/across/down
• Ensure all marketing materials align with strategy, brand, and legal guidelines

Skills

Omni-channel marketing

Retail marketing experience

Digital marketing

Cross-functional collaboration

Analytical mindset

Communication skills

Project management

Education

Bachelor's degree

MBA (preferred)

Tools

Microsoft Word

Excel

PowerPoint

Job description

CVS Health is seeking a Manager, Front Store Marketing Strategy - Category Growth to lead omni-channel marketing efforts across paid, owned, and earned channels. You will partner with cross-functional teams to drive category growth and ensure campaigns meet business and consumer goals.

The role emphasizes strategy development, analytics to optimize campaigns, and strong collaboration with merchandising, social, PR, and digital teams.