Front Store Growth Marketing Manager (Omni-Channel)

CVS Health; New York (NY); On-site; USD 66,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Bonus potential

Paid time off and retirement options

Job summary

CVS Health is seeking a Front Store Marketing Strategy Manager to drive category growth across omni-channel marketing initiatives. You will collaborate with cross-functional partners to shape strategy, execute campaigns, and optimize performance in a fast-paced retail environment.

The role emphasizes data-driven decision making, strong collaboration with Merchandising, Social, PR, and Digital teams, and a focus on delivering measurable business impact in a consumer-centric framework.

Qualifications

• 3-5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
• 2+ years of retail marketing or retail agency/strategy experience
• 1+ years of digital marketing experience
• Proven track record of delivering positive ROI results
• Creative, critical thinker with decisive, independent problem-solving
• Strong communication skills, written and oral, across diverse audiences
• Proficient in Microsoft Word, Excel, and PowerPoint

Responsibilities

• Develop marketing strategy collaboratively with the Sr. Marketing Manager and partners
• Lead execution of marketing strategies across earned, owned, and paid channels
• Communicate strategy and insights to internal and external stakeholders
• Measure campaign performance and optimize to improve results
• Identify growth opportunities from customer, category, and market insights
• Ensure marketing materials meet strategy, brand, and legal guidelines

Skills

Marketing strategy

Cross-functional collaboration

Digital marketing

Analytical mindset

Excellent communication

MS Office proficiency

Education

Bachelor's degree or equivalent experience

MBA

Job description

CVS Health is seeking a Front Store Marketing Strategy Manager to drive category growth across omni-channel marketing initiatives. You will collaborate with cross-functional partners to shape strategy, execute campaigns, and optimize performance in a fast-paced retail environment.

The role emphasizes data-driven decision making, strong collaboration with Merchandising, Social, PR, and Digital teams, and a focus on delivering measurable business impact in a consumer-centric framework.