Run Specialty Marketing Lead: Brand & Partnerships

New Balance; Boston (MA); Hybrid; USD 122,000 - 193,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Lifestyle reimbursement

Student loan support

Mentorship programs

Parental leave

Job summary

New Balance is seeking a Marketing Lead for Run Specialty to own strategy, planning, and execution across digital, in-store, and community programs. You will work with priority accounts to drive brand presence and sales growth through integrated campaigns and strong partnerships.

You will lead cross-functional teams, develop creative briefs, and measure outcomes, shaping how New Balance connects with runners and retailers across the ecosystem.

Qualifications

• Bachelor's degree (or equivalent) with 5–8 years of marketing experience.
• Strategic marketer with strong project management and cross-functional leadership.
• Excellent verbal and written communication; ability to influence stakeholders.
• Deep understanding of running culture and specialty retail in sporting goods.
• Experience leading campaigns from concept through execution.

Responsibilities

• Develop and execute annual/seasonal marketing plans for Run Specialty accounts (Fleet Feet, Road Runner Sports, etc.).
• Lead consumer activations: races, community events, wear-testing programs, product launches.
• Serve as primary marketing lead for Run Specialty partners: manage relationships, budgets, and performance metrics.
• Collaborate with Global/Regional teams and agencies to deliver premium marketing content.
• Leverage insights to identify growth opportunities and elevate the brand in running specialty.

Skills

Strategic marketing

Project management

Communication skills

Cross-functional collaboration

Industry knowledge: running culture

Education

Bachelor's degree or equivalent

Tools

Microsoft Office

Marketing platforms

Job description

New Balance is seeking a Marketing Lead for Run Specialty to own strategy, planning, and execution across digital, in-store, and community programs. You will work with priority accounts to drive brand presence and sales growth through integrated campaigns and strong partnerships.

You will lead cross-functional teams, develop creative briefs, and measure outcomes, shaping how New Balance connects with runners and retailers across the ecosystem.