Marketing Manager Run Specialty

New Balance; Boston (MA); Hybrid; USD 122,000 - 193,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Lifestyle reimbursement

Student loan support

Mentorship programs

Parental leave

Job summary

New Balance is seeking a Marketing Lead for Run Specialty to own strategy, planning, and execution across digital, in-store, and community programs. You will work with priority accounts to drive brand presence and sales growth through integrated campaigns and strong partnerships.

You will lead cross-functional teams, develop creative briefs, and measure outcomes, shaping how New Balance connects with runners and retailers across the ecosystem.

Qualifications

• Bachelor's degree (or equivalent) with 5–8 years of marketing experience.
• Strategic marketer with strong project management and cross-functional leadership.
• Excellent verbal and written communication; ability to influence stakeholders.
• Deep understanding of running culture and specialty retail in sporting goods.
• Experience leading campaigns from concept through execution.

Responsibilities

• Develop and execute annual/seasonal marketing plans for Run Specialty accounts (Fleet Feet, Road Runner Sports, etc.).
• Lead consumer activations: races, community events, wear-testing programs, product launches.
• Serve as primary marketing lead for Run Specialty partners: manage relationships, budgets, and performance metrics.
• Collaborate with Global/Regional teams and agencies to deliver premium marketing content.
• Leverage insights to identify growth opportunities and elevate the brand in running specialty.

Skills

Strategic marketing

Project management

Communication skills

Cross-functional collaboration

Industry knowledge: running culture

Education

Bachelor's degree or equivalent

Tools

Microsoft Office

Marketing platforms

Job description

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

Own and lead all aspects of marketing strategy, planning, and execution to engage New Balance consumers in partnership with priority Run Specialty accounts, including Fleet Feet, Road Runner Sports, Running Warehouse, Marathon Sports, and other strategic retail partners. Develop and deliver integrated marketing programs that drive meaningful consumer connections, elevate brand presence, and support business growth across digital, in-store, and community touchpoints within each retailer's ecosystem.

MAJOR ACCOUNTABILITIES:

• Develop and execute annual and seasonal marketing plans for key Run Specialty accounts across digital, retail media, CRM, and in-store channels to drive brand awareness, consideration, and conversion.
• Lead impactful consumer activations, including race partnerships, community events, wear-testing programs, and product launch experiences that strengthen brand engagement and credibility.
• Serve as the primary marketing lead for key Run Specialty partners, managing retailer relationships, customized marketing programs, performance measurement, and budget oversight from sell-in through sell-through.
• Collaborate cross-functionally with Global, Regional, Category, and Sports Marketing teams, as well as external agencies, to deliver aligned, premium marketing execution and content creation.
• Leverage consumer, community, and retailer insights to identify growth opportunities, optimize marketing strategies, and elevate the New Balance brand within the running specialty channel.

REQUIREMENTS FOR SUCCESS:

• Bachelor's degree (or equivalent) with 5-8 years of marketing experience; proficient in Microsoft Office and marketing platforms, with flexibility to travel as needed.
• Strategic marketer with strong project management skills, capable of leading complex initiatives and collaborating effectively across cross-functional teams.
• Proven experience leading projects, managing multiple priorities, developing creative briefs, and driving marketing content from concept through execution.
• Strong verbal and written communication skills, with the ability to build relationships and influence stakeholders internally and externally.
• Deep understanding of running culture, specialty retail, and consumer marketing, with experience in sporting goods, athletic footwear/apparel, or related industries preferred.
• Demonstrated success executing community activations, race partnerships, and product launch campaigns that drive engagement, traffic, and sell-through.

Boston, MA Headquarters - (NB) Only Pay Range: $122,100.00 - $157,500.00 - $192,900.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.