Marketing Lead for Run Specialty & Community Activations

Warrior Sports, Inc.; Boston (MA); Hybrid; USD 122,000 - 193,000; Full time

Benefits offered by this job

Health insurance

401K

Lifestyle reimbursement

Parental leave

Tuition reimbursement

Job summary

New Balance is seeking a seasoned marketer to own the strategy, planning, and execution of programs across Run Specialty accounts such as Fleet Feet, Road Runner Sports, and Marathon Sports. You will drive integrated campaigns across digital, in-store, and community touchpoints, partnering with cross-functional teams to grow the business.

The role demands leading shopper-focused activations, managing budgets, and delivering compelling content from concept to execution.

Qualifications

• 5-8 years of marketing experience with proven strategy development.
• Strong project leadership and cross-functional collaboration.
• Excellent verbal and written communication across partners.

Responsibilities

• Develop and execute annual and seasonal marketing plans for Run Specialty accounts.
• Lead consumer activations, race partnerships, events, and product launches.
• Manage retailer relationships, customized programs, and budgets end-to-end.
• Collaborate with Global/Regional teams and external agencies for premium execution.
• Use insights to identify growth opportunities and elevate the brand.

Skills

Marketing strategy

Project management

Stakeholder communication

Team collaboration

Retail marketing

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

New Balance is seeking a seasoned marketer to own the strategy, planning, and execution of programs across Run Specialty accounts such as Fleet Feet, Road Runner Sports, and Marathon Sports. You will drive integrated campaigns across digital, in-store, and community touchpoints, partnering with cross-functional teams to grow the business.

The role demands leading shopper-focused activations, managing budgets, and delivering compelling content from concept to execution.