Senior Marketing Lead — Run & Train Growth & Launches

PUMA SE; Somerville (MA); Hybrid; USD 75,000 - 101,000; Full time

Job summary

PUMA SE in Somerville, United States is seeking a Senior Marketing Manager to own day-to-day Run/Train category planning and execution across product storytelling, key launches, consumer experiences, DTC priorities, communications, and media.

You will translate global direction into North America plans, develop audience and messaging frameworks, and lead integrated go-to-market strategies with agencies and internal teams to elevate performance and brand equity.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field preferred.
• 7+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role.
• Strong knowledge of Running and Training consumers, performance footwear and apparel, athlete and fitness culture, product storytelling, and marketplace dynamics.

Responsibilities

• Lead annual and seasonal marketing planning for Running and Training, aligned with category strategy, consumer priorities, product launches, and commercial objectives.
• Translate global direction into relevant North America plans, briefs, launch strategies, activation priorities, channel guidance, and success measures.
• Develop audience, insight, positioning, messaging, and product storytelling frameworks that build performance credibility and consumer demand.
• Own integrated go-to-market execution for priority Run/Train franchises, campaigns, athletes, events, and seasonal brand moments.
• Partner with Communications & Influence, Creative, Media, Social, DTC, Visual Experience, Sports Marketing, Wholesale, and Consumer Journey teams to deliver connected plans across earned, owned, paid, retail, experiential, partner, and community touchpoints.
• Partner closely with the Head of Marketing, Run Specialty & Tech Reps to connect specialty distribution, technical product education, field activation, performance credibility, and consumer demand generation.
• Collaborate with Wholesale and Account Marketing teams to translate Run/Train priorities into strategic account plans, retail programs, specialty initiatives, sell-in tools, consumer events, and seasonal activations.
• Serve as the internal Run/Train category expert, monitoring consumer behavior, athlete and fitness culture, marketplace dynamics, competitor activity, and emerging opportunities to inform recommendations.
• Lead agencies and cross-functional workstreams, managing scope, timelines, deliverables, risks, and decision points while keeping the Teamhead informed.
• Manage assigned budgets, KPI tracking, campaign recaps, and post-season learning, using performance insights to optimize future plans and investment.

Job description

PUMA SE in Somerville, United States is seeking a Senior Marketing Manager to own day-to-day Run/Train category planning and execution across product storytelling, key launches, consumer experiences, DTC priorities, communications, and media.

You will translate global direction into North America plans, develop audience and messaging frameworks, and lead integrated go-to-market strategies with agencies and internal teams to elevate performance and brand equity.