Hybrid Retail Marketing Manager — Brand & Campaigns

New Balance; Boston (MA); Hybrid; USD 82,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision

401(k)

Lifestyle reimbursement

Vacation & holidays

Job summary

New Balance seeks a Retail Marketing Associate Manager to develop seasonal briefs that strengthen brand affinity and drive engagement across Running, Sport, and Lifestyle lines. You will translate brand and consumer insights into compelling retail experiences, collaborating with Global Marketing, Merchandising, Visual Merchandising, Retail Operations, and regional teams for best-in-class execution.

You will lead cross-functional campaigns, manage agency partners, and implement processes that

Qualifications

• 4–7 years of marketing experience with retail exposure.
• Bachelor’s degree in marketing, business, or related field.
• Strong project management, organization, and execution skills.
• Excellent communication and collaboration across stakeholders.

Responsibilities

• Lead the development of retail marketing briefs for seasonal campaigns and capsule collections.
• Partner with cross-functional teams to align objectives and timelines.
• Collaborate with Visual Merchandising and Retail Operations for toolkit planning.
• Manage relationships with internal and external partners to ensure on-brand execution.
• Develop processes to improve efficiency and global consistency in marketing.
• Support localization and regional priorities with regional teams.

Skills

Project management

Communication

Time management

Cross-functional collaboration

Education

Bachelor's degree

Tools

Keynote

Microsoft Office

Asana

Adobe Creative Suite

Job description

New Balance seeks a Retail Marketing Associate Manager to develop seasonal briefs that strengthen brand affinity and drive engagement across Running, Sport, and Lifestyle lines. You will translate brand and consumer insights into compelling retail experiences, collaborating with Global Marketing, Merchandising, Visual Merchandising, Retail Operations, and regional teams for best-in-class execution.

You will lead cross-functional campaigns, manage agency partners, and implement processes that