Retail Marketing Lead: Brand Campaigns & Partnerships

Warrior Sports, Inc.; Boston (MA); Hybrid; USD 82,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401K

Job summary

New Balance is seeking a Retail Marketing Associate Manager to lead seasonal retail marketing briefs across Running, Sport and Lifestyle. You’ll translate brand and consumer insights into compelling retail experiences, working with Global Marketing, Merchandising, VM, and Retail Ops to ensure consistency and impact.

Based in Boston, MA, this hybrid role emphasizes collaboration, storytelling, and partnerships with athletes, agencies, and regional teams to elevate the brand worldwide.

Qualifications

• Bachelor’s degree in marketing, project management, business, or related field.
• 4–7 years of marketing experience with at least 1 year in retail marketing or a related function.
• Strong project management, prioritization, and collaboration skills.
• Proficiency in Keynote and Microsoft Office; familiarity with Adobe Creative Suite.

Responsibilities

• Lead development of retail marketing briefs for seasonal campaigns and capsule collections.
• Collaborate with Global Marketing, Merchandising, VM, Retail Ops and regional teams.
• Partner with external agencies to ensure on-brand, high-quality execution.
• Develop processes and best practices to improve efficiency and global consistency.

Skills

Retail marketing

Project management

Brand storytelling

Cross-functional collaboration

Communication

Education

Bachelor's degree in marketing

Tools

Keynote

Adobe Creative Suite

Asana

Job description

New Balance is seeking a Retail Marketing Associate Manager to lead seasonal retail marketing briefs across Running, Sport and Lifestyle. You’ll translate brand and consumer insights into compelling retail experiences, working with Global Marketing, Merchandising, VM, and Retail Ops to ensure consistency and impact.

Based in Boston, MA, this hybrid role emphasizes collaboration, storytelling, and partnerships with athletes, agencies, and regional teams to elevate the brand worldwide.