Global Flagship Retail Marketing Lead

New Balance Athletics, Inc.; Boston (MA); Hybrid; USD 122,000 - 193,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Lifestyle reimbursement

Parental leave

Job summary

New Balance Athletics, Inc. in Boston seeks a Global Flagship Retail Marketing Manager to lead planning and execution of marketing strategies for flagship stores, driving brand affinity and sales.

You will develop briefs for openings and seasonal updates, collaborating with global marketing, VM, product design, and external agencies to ensure best-in-class execution while managing the budget.

Qualifications

• 5–8 years in retail marketing
• Bachelor's degree in marketing, fashion merchandising or business
• Prior project leadership experience
• Self-motivated with hands-on approach
• Strong communication and collaboration with multiple stakeholders
• Strong time management to prioritize multiple projects
• Travel required

Responsibilities

• Develop retail marketing briefs for store openings and seasonal refreshes
• Build strong partnerships with global and regional stakeholders for flagship storytelling
• Activate events with regional teams to drive brand affinity
• Develop processes and tools to improve execution and consistency globally
• Ensure adherence to brand, category, and athlete guidelines across content
• Inform teams on trends, insights and consumer behavior
• Manage budget

Skills

Retail marketing

Project leadership

Communication

Time management

Creative skills

Brand champion

Travel

Education

Bachelor's in marketing

Job description

New Balance Athletics, Inc. in Boston seeks a Global Flagship Retail Marketing Manager to lead planning and execution of marketing strategies for flagship stores, driving brand affinity and sales.

You will develop briefs for openings and seasonal updates, collaborating with global marketing, VM, product design, and external agencies to ensure best-in-class execution while managing the budget.