RTD Brand Lead: Growth, P&L & Insights | Hybrid

GALLO; New York (NY); Hybrid; USD 137,000 - 206,000; Full time

Benefits offered by this job

Competitive compensation

Perks

Culture that supports your well-being

Medical and dental coverage

401k plans

Profit sharing

Pet insurance

Company holidays

Access to an employee wine shop

More!

Job summary

GALLO is seeking a strategic Brand Director to shape the future of its Ready-to-Drink portfolio. You will fuse consumer insights, creative strategy, and financial leadership to drive growth, equity and performance across channels.

You'll own annual business reviews, lead agency collaborations, and manage budgets, KPIs, and ROI. The role requires travel and collaboration with sales, marketing and external partners while mentoring others.

Qualifications

• Master's or Bachelor's degree with required years of marketing/communications experience.
• Experience in RTD or beer industry and brand management.
• Travel up to 50% to designated locations for in-market support.

Responsibilities

• Shape brand strategy and annual business reviews based on insights.
• Lead cross-functional teams and agency partners to drive campaigns.
• Manage brand P&L, A&P and go-to-market investments.
• Establish KPIs, ROI and trade-offs across the marketing mix.
• Collaborate with sales, distributors, retailers and agencies across channels.
• Mentor teammates and build brand marketing capabilities.

Skills

RTD/Beer industry experience

Brand management experience

360 media plans

Travel up to 50%

On-premise channel knowledge

Managing multiple agencies

P&L, A&P experience

Analytical & financial acumen

Cross-functional leadership

Excellent written & verbal comms

Urgency & prioritization

Education

Master's degree + 5 years marketing/communications

Bachelor's degree + 7 years marketing/communications

Bachelor's degree + 5 years Gallo RTD marketing

Master's degree + 5 years Gallo RTD marketing

High school diploma + 7 years marketing/communications

Job description

GALLO is seeking a strategic Brand Director to shape the future of its Ready-to-Drink portfolio. You will fuse consumer insights, creative strategy, and financial leadership to drive growth, equity and performance across channels.

You'll own annual business reviews, lead agency collaborations, and manage budgets, KPIs, and ROI. The role requires travel and collaboration with sales, marketing and external partners while mentoring others.