ROI-Driven Paid Media Manager - SEM, Social & Programmatic

Think Traffic; Philadelphia (Philadelphia County); On-site; USD 60,000 - 90,000; Full time

Job summary

Think Traffic is seeking a Digital Media Manager to oversee paid digital functions, including planning and executing paid search, display, and social media campaigns across multiple client verticals such as food & beverage, hospitality, gaming, retail, and technology. The role involves analyzing metrics, identifying trends, launching advertisements, and optimizing client campaigns to drive maximum ROI.

You will collaborate with the marketing and development teams to implement SEO/SEM strategies

Qualifications

• 2+ years of SEM and Social Media experience
• 1+ year of agency or related industry experience
• Experience with paid media platforms (Google, Meta, Pinterest, LinkedIn)
• Ability to work under pressure and handle multiple projects
• Strong verbal and written communication skills
• Thrives in a collaborative, fast-paced environment
• Bachelor's Degree required
• Preferred: experience with food & beverage, hospitality, or gaming clients
• Preferred: client-facing experience
• Preferred: experience with SEO strategies and tools
• Preferred: Google Analytics 4 and data visualization tools

Responsibilities

• Develop, manage, and optimize paid search, paid social, and programmatic campaigns across platforms.
• Identify opportunities and optimizations within channels.
• Plan and execute paid search strategies including keyword research and bid management.
• Monitor daily performance metrics to assess campaign strategies.
• Allocate budgets across channels based on KPIs and ensure pacing.
• Lead budget pacing across campaigns.
• Analyze core metrics and provide monthly/quarterly insights.
• Run digital paid media tests and analyze results for ROI.
• Collaborate with marketing and web teams to implement SEO/SEM strategies.
• Coordinate media buys with other teams for holistic plans.
• Share trends and innovations to improve client media plans

Skills

SEM

Social media

Programmatic campaigns

Communication

Self-starter

Collaboration

Multi-tasking

Deadline driven

Education

Bachelor's Degree

Tools

Google Ads

Meta Ads Manager

Pinterest Ads Manager

LinkedIn Ads Manager

Programmatic DSPs

Job description

Think Traffic is seeking a Digital Media Manager to oversee paid digital functions, including planning and executing paid search, display, and social media campaigns across multiple client verticals such as food & beverage, hospitality, gaming, retail, and technology. The role involves analyzing metrics, identifying trends, launching advertisements, and optimizing client campaigns to drive maximum ROI.

You will collaborate with the marketing and development teams to implement SEO/SEM strategies