Digital Media Manager

Think Traffic; Philadelphia (Philadelphia County); On-site; USD 60,000 - 90,000; Full time

Job summary

Think Traffic is seeking a Digital Media Manager to oversee paid digital functions, including planning and executing paid search, display, and social media campaigns across multiple client verticals such as food & beverage, hospitality, gaming, retail, and technology. The role involves analyzing metrics, identifying trends, launching advertisements, and optimizing client campaigns to drive maximum ROI.

You will collaborate with the marketing and development teams to implement SEO/SEM strategies

Qualifications

• 2+ years of SEM and Social Media experience
• 1+ year of agency or related industry experience
• Experience with paid media platforms (Google, Meta, Pinterest, LinkedIn)
• Ability to work under pressure and handle multiple projects
• Strong verbal and written communication skills
• Thrives in a collaborative, fast-paced environment
• Bachelor's Degree required
• Preferred: experience with food & beverage, hospitality, or gaming clients
• Preferred: client-facing experience
• Preferred: experience with SEO strategies and tools
• Preferred: Google Analytics 4 and data visualization tools

Responsibilities

• Develop, manage, and optimize paid search, paid social, and programmatic campaigns across platforms.
• Identify opportunities and optimizations within channels.
• Plan and execute paid search strategies including keyword research and bid management.
• Monitor daily performance metrics to assess campaign strategies.
• Allocate budgets across channels based on KPIs and ensure pacing.
• Lead budget pacing across campaigns.
• Analyze core metrics and provide monthly/quarterly insights.
• Run digital paid media tests and analyze results for ROI.
• Collaborate with marketing and web teams to implement SEO/SEM strategies.
• Coordinate media buys with other teams for holistic plans.
• Share trends and innovations to improve client media plans

Skills

SEM

Social media

Programmatic campaigns

Communication

Self-starter

Collaboration

Multi-tasking

Deadline driven

Education

Bachelor's Degree

Tools

Google Ads

Meta Ads Manager

Pinterest Ads Manager

LinkedIn Ads Manager

Programmatic DSPs

Job description

The Digital Media Manager oversees all paid digital functions including the planning and executing paid search, display and social media campaigns, analyzing metrics, and identifying trends. This candidate will launch advertisements within digital platforms and optimize client campaigns to drive maximum ROI . This candidate will have previous marketing experience and be able to monitor and improve client digital media performance on a regular basis. Clients include food & beverage, hospitality, gaming, retail, and technology.

Responsibilities

• Responsible for developing, implementing, and managing paid search, paid social, and programmatic campaigns across various platforms to drive maximum ROI and achieve business objectives for multiple clients
• Identify, evaluate, and launch new opportunities and optimizations within channels
• Develop and execute paid search strategies, including keyword research, ad copywriting, bid management, and campaign optimization
• Monitor daily performance metrics within key platforms to understand paid media strategy performance
• Manage and allocate budgets effectively across various channels based on approved budget & campaign KPIs
• Lead all aspects of budget pacing across campaigns
• Monitor and analyze core metrics, offering insights and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, landscape nuances, etc.
• Execute digital paid media campaign tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Collaborate with others within the marketing department and web development team to implement and manage SEO and SEM strategies
• Coordinate with digital and traditional media teams and strategically plan media buys to ensure seamless integration into the holistic marketing plan
• Share digital media trends & innovations with internal teams to advance media plans for clients

Requirements

• 2+ years of SEM, Social Media is a must and preferably experience running Programmatic campaigns
• 1+ year of agency or related industry experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, social, digital, agency finance, etc.
• Experience with paid media platforms such as Google Ads, Meta Ads Manager, Pinterest Ads Manager, LinkedIn Ads Manager, and Programmatic DSPs
• Ability to work under pressure, meet deadlines, and handle multiple projects and clients simultaneously
• Self-starter and self-motivated, with the ability to provide solutions without supervision
• Enthusiastic with excellent verbal and written communication skills
• Thrives in a collaborative, fast-paced environment
• Organized, has attention to detail and able to multi-task
• Bachelor's Degree
• Preferred – Experience with clients within food & beverage, hospitality, and gaming industries
• Preferred – Experience in client facing roles
• Preferred – Experience with managing SEO strategies
• Preferred - Experience with SEO tools such as SEMrush, Ahrefs, etc
• Preferred – Experience with Website Analytics using Google Analytics 4
• Preferred - Experience with Data Visualization Tools including Tableau, Google Data Studio etc…