Director of Integrated Paid Media — Growth & Performance

Method Recruiting; Dallas (TX); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Gym membership or wellness perks

401(k) with company match

Medical, dental, vision benefits

Paid time off and holidays

Life insurance and EAP

Job summary

Method Recruiting is seeking a Director of Integrated Paid Media to lead cross-channel paid media initiatives across search, social, display, and emerging channels, driving acquisition, retention and ROI for a national footprint.

You will work with the VP of Marketing Analytics and Strategy, manage agency partners, optimize campaigns, and align with creative, lifecycle, and analytics teams to deliver measurable impact.

Qualifications

• 7+ years of experience in integrated paid media, preferably within a multi-location or franchise environment.
• Proven track record of driving growth through performance marketing and integrated paid media strategy.
• Advanced knowledge of paid media platforms and measurement tools, including Google Ads, Meta Ads, Google Analytics and media management platforms, with the ability to apply analytics guidance to campaign optimization.

Responsibilities

• Lead the planning, execution and optimization of integrated paid media campaigns across all channels, including paid search, Google, Meta, display, video, affiliate, programmatic, radio, out-of-home and print.
• Support the VP of Marketing Analytics and Strategy in shaping paid media strategy, channel allocation, budget allocation and performance measurement, then lead execution and optimization to support acquisition, conversion and retention.
• Develop clear media briefs and go-to-market plans that translate business goals, campaign priorities and audience insights into actionable paid media direction, then work closely with agency partners to execute, optimize and hold them accountable to performance expectations.
• Manage all paid media agency partner relationships, ensuring partners are aligned to business goals, brand standards, timelines and performance expectations.
• Establish a strong operating rhythm with agency partners, including weekly performance reviews, campaign recaps, testing plans, issue resolution and clear accountability against KPIs.
• Own day-to-day media performance management, including campaign pacing, optimization, issue resolution and escalation with agency partners and internal teams.
• Drive market-level media execution for new gym openings, competitive markets, priority regions and key promotional periods with agency support.
• Partner with the VP of Marketing Analytics and Strategy to interpret performance data, identify optimization opportunities and translate insights into clear recommendations for paid media execution.
• Support test-and-learn initiatives, including A/B testing, creative testing and conversion rate optimization, in partnership with the VP of Marketing Analytics and Strategy.
• Collaborate closely with other Marketing department directors, including Creative, Campaign Strategy, Lifecycle, Social and Influencer, MarTech, Analytics, Sales and Web to ensure paid media plans support integrated customer acquisition and lifecycle efforts.

Skills

Integrated paid media

Leadership

Analytical mindset

Team management

Franchise/multi-location experience

Tools

Google Ads

Meta Ads

Google Analytics

Tableau

DOMO

Job description

Method Recruiting is seeking a Director of Integrated Paid Media to lead cross-channel paid media initiatives across search, social, display, and emerging channels, driving acquisition, retention and ROI for a national footprint.

You will work with the VP of Marketing Analytics and Strategy, manage agency partners, optimize campaigns, and align with creative, lifecycle, and analytics teams to deliver measurable impact.