Performance Marketing Analyst: Paid Search & Social Growth

US News & World Report ,L.P.; Washington (District of Columbia); On-site; USD 70,000 - 110,000; Full time

Job summary

U.S. News & World Report in Washington, DC, seeks a hands-on Paid Search & Social Marketing Specialist to drive high-intent audience growth and lead generation across SEM and Paid Social channels, with a strong emphasis on rigorous A/B testing programs.

Reporting to the SEM & Paid Marketing Manager, you will execute, optimize, and scale multi-channel campaigns, align strategies across search engines and social platforms, and collaborate with data science, UX, and content teams to improve

Qualifications

• Experience planning and optimizing paid search campaigns.
• Proven ability to run cross-channel paid marketing programs.
• Strong in A/B testing and landing page optimization.

Responsibilities

• Campaign Execution: Build, launch, and manage daily performance campaigns across search engines and major paid social platforms.
• Cross-Channel Synergy: Integrate paid search and paid social strategies with insights from data and partnerships.
• Advanced Experimentation Engine: Implement end-to-end A/B testing pipelines for rapid learning.
• Technical & Data Integration: Collaborate with Data Science, UX, and Content teams to track lead quality and attribution.
• Advanced Bidding & Pacing: Use automated bidding strategies with OCT and monitor budgets.
• Cross-Functional Collaboration: Align paid traffic with product and analytics teams to optimize funnel performance.

Skills

Campaign execution

Cross-channel marketing

A/B testing

Data integration

Bid optimization

Cross-functional collaboration

Tools

Google Ads

Microsoft Advertising

Meta

LinkedIn

TikTok

Job description

U.S. News & World Report in Washington, DC, seeks a hands-on Paid Search & Social Marketing Specialist to drive high-intent audience growth and lead generation across SEM and Paid Social channels, with a strong emphasis on rigorous A/B testing programs.

Reporting to the SEM & Paid Marketing Manager, you will execute, optimize, and scale multi-channel campaigns, align strategies across search engines and social platforms, and collaborate with data science, UX, and content teams to improve