Robotics & AMRs Marketing Lead

Pivot + Edge; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Macnica Americas, Inc. is seeking a Marketing Manager for Robotics & AMRs to own the vertical's marketing across MAI and MAE, developing integrated campaigns and content, and coordinating with demand generation, sales, and technical teams to position robotics solutions effectively.

You’ll lead the content program, participate in supplier briefings, and help evolve landing pages while enabling ABM efforts across North America and Europe.

Qualifications

• Demonstrated experience marketing to engineering or technical audiences — robotics, automation, machine vision, or adjacent fields strongly preferred
• Strong writing and content development skills across long-form (whitepapers, case studies) and short-form formats
• Experience managing external agencies, freelancers, or content partners
• Proficiency with marketing automation platforms (Marketo preferred) and CRM systems
• Ability to work cross-functionally across Sales, FAE, and regional marketing teams
• Willingness to travel to domestic trade shows and occasionally to European partner events (estimated 15–20%)

Responsibilities

• Develop and own the annual vertical marketing plan for Robotics & AMRs, aligned to MAI and MAE pipeline targets
• Create and manage a continuous content program including technical blogs, application notes, case studies, webinars, and social posts
• Brief and manage external agencies on vertical-specific deliverables; review and approve assets
• Partner with Demand Generation & Automation teams to develop campaign briefs and messaging
• Support trade show and event marketing for robotics-relevant events with booth themes and materials
• Collaborate with supplier partners to develop co-branded content and go-to-market materials
• Maintain robotics vertical landing pages in coordination with the Website & Digital Experience Lead
• Support ABM campaigns targeting high-value robotics accounts across NA and Europe
• Track vertical content performance and provide monthly insights to the team

Skills

Marketing to engineering audiences

Content development for technical sets

Agency/vendor management

Marketing automation (Marketo)

CRM proficiency

Cross-functional collaboration

Domestic travel

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

CRM systems

Job description

Macnica Americas, Inc. is seeking a Marketing Manager for Robotics & AMRs to own the vertical's marketing across MAI and MAE, developing integrated campaigns and content, and coordinating with demand generation, sales, and technical teams to position robotics solutions effectively.

You’ll lead the content program, participate in supplier briefings, and help evolve landing pages while enabling ABM efforts across North America and Europe.