Broadcast & ProAV Growth Marketing Lead

Pivot + Edge; Dallas (TX); On-site; USD 100,000 - 160,000; Full time

Job summary

Macnica Americas is seeking a driven Marketing Manager for Broadcast & ProAV to own marketing communications across channels and drive pipeline in North America and Europe. You will develop integrated campaigns, create technical content, and partner with demand generation, sales, and engineering teams to position Macnica's IP media solutions and partner ecosystem.

This role supports MAI and MAE regions and requires experience marketing to engineering audiences, Marketo proficiency, and ability

Qualifications

• Experience marketing to engineering or technical audiences, especially Broadcast/ProAV.
• Strong writing skills for long- and short-form content.
• Proficiency with Marketo or similar marketing automation platforms.
• Ability to work cross-functionally in a fast-paced environment.
• Willingness to travel 15–20% to domestic and European events.

Responsibilities

• Develop and own the annual vertical marketing plan for Broadcast & ProAV, aligned to MAI and MAE pipeline targets and campaign calendars
• Build product marketing and launch programs for Macnica's proprietary broadcast and ProAV solutions, including the MEP100 and related IP media technology, from positioning through sales enablement
• Create and manage a continuous content program including technical blogs, application notes, case studies, webinar presentations, and social posts tailored to broadcast and ProAV buyers
• Translate complex media technology topics (SMPTE ST 2110, IPMX, video over IP, low-latency transport, compression, and synchronization) into clear messaging
• Brief and manage external agencies and content partners on vertical-specific deliverables
• Partner with Demand Generation & Automation to develop campaign briefs, target audience definitions, and messaging frameworks
• Lead trade show and event marketing for NAB Show, IBC, InfoComm, ISE
• Develop customer and deployment stories with broadcasters, OEMs, and integrators
• Collaborate with supplier and technology partners to develop co-branded content and go-to-market materials
• Maintain and evolve Broadcast & ProAV landing pages in coordination with Website & Digital Experience Lead
• Support ABM campaigns targeting broadcast, media, and ProAV accounts in NA and Europe
• Track vertical content performance and contribute monthly insights to marketing reporting
• Serve as subject matter marketing expert for the vertical

Skills

Marketing to engineering audiences

IP media workflows knowledge

Technical writing

Marketing automation (Marketo)

CRM systems

Cross-functional collaboration

Travel willingness

Tools

Marketo

CRM systems

Job description

Macnica Americas is seeking a driven Marketing Manager for Broadcast & ProAV to own marketing communications across channels and drive pipeline in North America and Europe. You will develop integrated campaigns, create technical content, and partner with demand generation, sales, and engineering teams to position Macnica's IP media solutions and partner ecosystem.

This role supports MAI and MAE regions and requires experience marketing to engineering audiences, Marketo proficiency, and ability