Marketing Manager, Robotics & AMRs

Pivot + Edge; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Macnica Americas, Inc. is seeking a Marketing Manager for Robotics & AMRs to own the vertical's marketing across MAI and MAE, developing integrated campaigns and content, and coordinating with demand generation, sales, and technical teams to position robotics solutions effectively.

You’ll lead the content program, participate in supplier briefings, and help evolve landing pages while enabling ABM efforts across North America and Europe.

Qualifications

• Demonstrated experience marketing to engineering or technical audiences — robotics, automation, machine vision, or adjacent fields strongly preferred
• Strong writing and content development skills across long-form (whitepapers, case studies) and short-form formats
• Experience managing external agencies, freelancers, or content partners
• Proficiency with marketing automation platforms (Marketo preferred) and CRM systems
• Ability to work cross-functionally across Sales, FAE, and regional marketing teams
• Willingness to travel to domestic trade shows and occasionally to European partner events (estimated 15–20%)

Responsibilities

• Develop and own the annual vertical marketing plan for Robotics & AMRs, aligned to MAI and MAE pipeline targets
• Create and manage a continuous content program including technical blogs, application notes, case studies, webinars, and social posts
• Brief and manage external agencies on vertical-specific deliverables; review and approve assets
• Partner with Demand Generation & Automation teams to develop campaign briefs and messaging
• Support trade show and event marketing for robotics-relevant events with booth themes and materials
• Collaborate with supplier partners to develop co-branded content and go-to-market materials
• Maintain robotics vertical landing pages in coordination with the Website & Digital Experience Lead
• Support ABM campaigns targeting high-value robotics accounts across NA and Europe
• Track vertical content performance and provide monthly insights to the team

Skills

Marketing to engineering audiences

Content development for technical sets

Agency/vendor management

Marketing automation (Marketo)

CRM proficiency

Cross-functional collaboration

Domestic travel

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

CRM systems

Job description

About Macnica

Macnica Americas, Inc. is the North American division of Macnica Fuji Electronics Holdings, Inc. a $10 billion technology solutions provider with a stronghold in semiconductor distribution. Macnica excels in customizing solutions to client requirements and leveraging skilled engineers to expedite product development without compromising outcomes for our clients.

Learn more about the Macnica team members you’ll be joining!

Job Summary:

As the Marketing Manager for Robotics & AMRs, you will be the voice of this vertical across all marketing channels. You will develop and execute integrated campaigns, create compelling content, and work closely with demand generation, sales, and technical teams to ensure that Macnica's robotics solutions — and the supplier ecosystem behind them — are positioned effectively with the right buyers. This role supports marketing needs across both the MAI (Americas) and MAE (Europe) regions.

Duties/Responsibilities:

• Develop and own the annual vertical marketing plan for Robotics & AMRs, aligned to MAI and MAE pipeline targets and campaign calendars

• Create and manage a continuous content program including technical blogs, application notes, case studies, webinar presentations, and social posts tailored to robotics buyers

• Brief and manage external agencies and content partners on vertical-specific deliverables; review and approve all robotics-related assets

• Partner with the Demand Generation & Automation team to develop campaign briefs, target audience definitions, and messaging frameworks that feed into Market nurture tracks

• Support trade show and event marketing for robotics-relevant events (e.g. Automate, Vision Stuttgart); develop booth themes, demo narratives, and promotional materials

• Collaborate with supplier partners (Sony, DeepX, Connect Tech, iENSO, and others) to develop co-branded content and joint go-to-market materials

• Maintain and evolve robotics vertical landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead

• Support ABM campaigns targeting high-value robotics accounts in coordination with Sales leads across North America and Europe

• Track vertical content performance and contribute monthly insights to the marketing team's reporting cadence

• Serve as subject matter marketing expert for the robotics vertical — attend supplier briefings, FAE sessions, and industry events to maintain a high level of technical fluency

• Serve as subject matter marketing expert for the vertical: attend supplier briefings, FAE sessions, standards body updates, and industry events to maintain a high level of technical fluency

Required Skills/Abilities:

• Demonstrated experience marketing to engineering or technical audiences — robotics, automation, machine vision, or adjacent fields strongly preferred

• Strong writing and content development skills across long-form (whitepapers, case studies) and short-form (social, email, web) formats

• Experience managing external agencies, freelancers, or content partners

• Proficiency with marketing automation platforms (Marketo preferred) and CRM systems

• Ability to work cross-functionally across Sales, FAE, and regional marketing teams in a fast-paced environment

• Willingness to travel to domestic trade shows and occasionally to European partner events (estimated 15–20% travel)

Education and Experience:

• 5+ years of B2B marketing experience, ideally in the electronics, semiconductor, or industrial technology sector

• Background in robotics, AMR/AGV technology, or embedded systems marketing

• Experience supporting multi-regional marketing programs spanning North America and Europe

• Familiarity with account-based marketing (ABM) tactics and tools

• Experience working with semiconductor or component suppliers as marketing partners

What Success Looks Like in Year One

• A fully documented vertical marketing plan for Robotics & AMRs covering both MAI and MAE is in place within 60 days

• A minimum of 4 campaign-ready content assets (case study, webinar, whitepaper, or demo video) produced within the first 90 days

• Robotics-related MQL targets are met or exceeded for Q3 and Q4 FY26

• Supplier partner co-marketing relationships are activated with at least 2 key robotics suppliers

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.