Robotics & AMRs Marketing Leader — Global Campaigns

Pivot + Edge; Dallas (TX); On-site; USD 110,000 - 165,000; Full time

Job summary

Macnica Americas is seeking a driven Vertical MarCom Lead for Robotics & AMRs to own marketing across MAI and MAE. You will craft and execute integrated campaigns, generate content, and align with demand generation, sales, and technical teams to position robotics solutions with the right buyers.

You’ll lead content creation, collaborate with suppliers, and optimize vertical landing pages while supporting ABM programs, events, and trade shows across North America and Europe.

Qualifications

• Marketing to engineering/technical audiences, esp. robotics and automation.
• Strong writing for long- and short-form content.
• Experience managing external agencies and partners.
• Proficient in marketing automation and CRM.
• Willingness to travel 15–20%.

Responsibilities

• Develop and own the annual vertical marketing plan for Robotics & AMRs, aligned to MAI and MAE pipeline targets and campaign calendars.
• Create and manage a continuous content program including technical blogs, application notes, case studies, webinar presentations, and social posts tailored to robotics buyers.
• Brief and manage external agencies and content partners on vertical-specific deliverables; review and approve all robotics-related assets.
• Partner with the Demand Generation & Automation team to develop campaign briefs, target audience definitions, and messaging frameworks that feed into Market nurture tracks.
• Support trade show and event marketing for robotics-relevant events (e.g. Automate, Vision Stuttgart); develop booth themes, demo narratives, and promotional materials.
• Collaborate with supplier partners (Sony, DeepX, Connect Tech, iENSO, and others) to develop co-branded content and joint go-to-market materials.
• Maintain and evolve robotics vertical landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead.
• Support ABM campaigns targeting high-value robotics accounts in coordination with Sales leads across North America and Europe.
• Track vertical content performance and contribute monthly insights to the marketing team's reporting cadence.
• Serve as subject matter marketing expert for the robotics vertical — attend supplier briefings, FAE sessions, and industry events to maintain a high level of technical fluency.
• Serve as subject matter marketing expert for the vertical: attend supplier briefings, FAE sessions, standards body updates, and industry events to maintain a high level of technical fluency.

Skills

Robotics marketing

Technical writing

Agency management

Marketing automation

Cross-functional collaboration

Travel readiness

Education

5+ years B2B marketing experience

Robotics/AMR/embedded systems knowledge

Multi-regional marketing experience

ABM experience

Experience with semiconductor suppliers

Tools

Marketo

CRM systems

Job description

Macnica Americas is seeking a driven Vertical MarCom Lead for Robotics & AMRs to own marketing across MAI and MAE. You will craft and execute integrated campaigns, generate content, and align with demand generation, sales, and technical teams to position robotics solutions with the right buyers.

You’ll lead content creation, collaborate with suppliers, and optimize vertical landing pages while supporting ABM programs, events, and trade shows across North America and Europe.