Marketing Manager, Broadcast & ProAV Solutions

Macnica, Inc.; Dallas (TX); Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Macnica Americas, Inc. is seeking a driven Marketing Manager for Broadcast & ProAV to own marketing communications across MAI and MAE.

You will develop integrated campaigns, create content, and work closely with demand generation, sales, and technical teams to position Macnica's proprietary media solutions and the supplier ecosystem behind them with the right buyers. This role targets broadcast and ProAV buyers across North America and Europe, leading product marketing, campaigns, events, and

Qualifikationen

• 5+ years of B2B marketing experience in broadcast, media tech, ProAV, electronics, or semiconductors.
• Experience managing external agencies, freelancers, or content partners.
• Background in broadcast equipment, video processing, FPGA-based media solutions, or ProAV systems marketing.
• Existing relationships or visibility within SMPTE, AIMS, or AVIXA.
• Experience supporting product launches for hardware or IP-based products.
• Experience supporting multi-regional marketing programs spanning North America and Europe.
• Familiarity with ABM tactics and tools.
• Experience working with semiconductor or component suppliers as marketing partners.

Aufgaben

• Develop and own the annual vertical marketing plan for Broadcast & ProAV for MAI and MAE.
• Build product marketing and launch programs for Macnica's broadcast and ProAV solutions.
• Create and manage a ongoing content program including blogs, notes, case studies, webinars, and social posts.
• Translate SMPTE ST 2110, IPMX, video over IP, low-latency transport, compression and synchronization for technical and business audiences.
• Brief and manage external agencies on vertical deliverables; review all assets.
• Partner with Demand Gen & Automation to develop campaign briefs and messaging frameworks.

Kenntnisse

Tech audience marketing

IP media workflows

Strong writing

Marketo & CRM

Cross-functional

Travel 15-20%

Ausbildung

Bachelor's in Marketing/Communications or related

Tools

Marketo

CRM systems

Jobbeschreibung

Macnica Americas, Inc. is seeking a driven Marketing Manager for Broadcast & ProAV to own marketing communications across MAI and MAE.

You will develop integrated campaigns, create content, and work closely with demand generation, sales, and technical teams to position Macnica's proprietary media solutions and the supplier ecosystem behind them with the right buyers. This role targets broadcast and ProAV buyers across North America and Europe, leading product marketing, campaigns, events, and