RGM Value Realization Director | Governance

Coca-Cola Co; Atlanta (GA); On-site; USD 180,000 - 203,000; Full time

Job summary

The Coca-Cola Company in Atlanta, GA is seeking a Senior Director I, RGM Value Realization to provide enterprise governance over major commercial investments. You will connect investment visibility, ROI, and execution outcomes, enabling corrective actions across Incentives, Retail Media Networks, and GTM/CTM initiatives.

You will lead cross-functional reviews with Finance, Commercial teams, and bottlers, building transparent accountability and a continuous value-realization loop to optimize

Qualifications

• Bachelor's degree in business, economics, finance, marketing, analytics, or related field.
• Approximately 8–10 years of experience in Revenue Growth Management, commercial finance, trade investment, pricing, customer strategy, commercial analytics, or related disciplines.
• Strong knowledge of commercial investment and trade-spend economics, including incentives, promotions, retail media, SOVI/space investments, GTM/CTM, and customer funding mechanisms.
• Advanced financial and analytical capability, including ROI, incrementality, profitability, margin, investment allocation, customer P&L, and scenario analysis.
• Proven ability to integrate multiple commercial-spend sources and translate complex financial and execution data into clear decisions and corrective actions.
• Strong understanding of customer, bottler, and system economics and the ability to balance enterprise growth with customer and bottler value creation.
• Demonstrated success leading complex cross-functional governance or performance-management initiatives without relying on direct authority.
• Advanced stakeholder management, constructive challenge, influencing, prioritization, and negotiation skills.
• Ability to communicate investment performance, trade-offs, and recommendations clearly to senior leaders and action owners.

Responsibilities

• Lead the NAOU commercial investment governance framework across Incentives, Retail Media Networks, SOVI, GTM, CTM, promotions, activation, and other material commercial-spend buckets.
• Create a transparent enterprise view of how much NAOU is investing, where, for what purpose, with which customer/channel/brand/package, and against which expected business outcome.
• Monitor whether major RGM and commercial decisions landed as intended, identifying gaps between approved investment assumptions, marketplace execution, and actual value delivery.
• Establish value-realization routines that connect commercial spend to incremental volume, transactions, revenue, gross profit, margin, share, consumer/shopper outcomes, and system value.
• Identify over-investment, under-investment, stranded spend, weak conditionality, and opportunities to redirect resources toward higher-return growth priorities.
• Lead cross-lever reviews that connect Incentive, SOVI, GTM, CTM, Retail Media Networks, promotions, and other investments into a coherent total commercial investment view rather than separate workstreams.

Skills

Executive leadership

RGM/Revenue Growth

ROI analysis

Cross-functional governance

Stakeholder management

Communication to senior leaders

Education

Bachelor's degree in business/economics/finance/marketing/analytics

Tools

Anaplan

Power BI

Tableau

Job description

The Coca-Cola Company in Atlanta, GA is seeking a Senior Director I, RGM Value Realization to provide enterprise governance over major commercial investments. You will connect investment visibility, ROI, and execution outcomes, enabling corrective actions across Incentives, Retail Media Networks, and GTM/CTM initiatives.

You will lead cross-functional reviews with Finance, Commercial teams, and bottlers, building transparent accountability and a continuous value-realization loop to optimize