Revenue Strategy Director — Resort Growth & Profit

CoralTree Hospitality Group; Sunriver (OR); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive base salary + bonus

Complimentary room nights across Coral

Group medical, dental, vision, life, &

Pre-tax flexible benefit plan for H/C

Employee assistance program

Paid time off and sick time

401(k) with company match

Job summary

CoralTree Hospitality Group’s Sunriver Resort seeks an executive to own and drive total revenue strategy, coordinating pricing, inventory, forecasting, distribution, and market positioning across lodging and ancillary streams.

You will partner with Sales, Marketing, Operations, Finance, and leadership to align commercial priorities, translate market dynamics into actionable plans, and guide a high-performing team through data-driven decisions.

Qualifications

• Minimum 5–10 years of progressive revenue-management experience in the hotel or resort industry, including leadership responsibility.
• Demonstrated success leading revenue strategy for a complex resort, full-service hotel, or multi-property portfolio.
• Strong understanding of pricing, forecasting, budgeting, segmentation, inventory controls, distribution strategy, channel economics, and total revenue optimization.
• Ability to translate complex data into clear strategic recommendations and executable actions.
• Experienced in leading, coaching, and influencing people across multiple disciplines and levels of management.
• Strong written, verbal, presentation, and stakeholder-management skills.
• Ability to learn new systems quickly and understand connectivity and data flow across commercial platforms.
• Thrives in a dynamic, fast-paced environment and can prioritize multiple projects and competing business needs.
• Comfortable working hands-on in the details while also operating at a strategic, regional level.
• Proactive, adaptable, collaborative, and able to work effectively both independently and as part of a team.

Responsibilities

• Partner with Sunriver Resort leadership to develop and execute a comprehensive commercial strategy that maximizes total resort profitability through demand-based pricing, inventory optimization, distribution strategy, and market positioning.
• Lead the development and execution of a strategic, demand-based pricing philosophy for all lodging products and room categories.
• Optimize total resort revenue across lodging and ancillary revenue streams by identifying opportunities that improve total revenue per occupied room and overall profitability.
• Collaborate closely with Sales, Marketing, Operations, Food & Beverage, Finance, and other resort leaders to align commercial priorities and execute coordinated strategies.
• Understand Sunriver Resort’s competitive market and defined comp sets, including relevance by segment, location, price point, product type, and market positioning.
• Protect and enhance the resort’s market positioning through disciplined rate integrity, value-added packaging, strategic inventory controls, and channel optimization.
• Analyze market trends, competitor activity, customer behavior, pace, pickup, segmentation, and channel performance to identify revenue growth opportunities and emerging risks.
• Formulate and adjust pricing, inventory, restriction, and distribution strategies based on demand fluctuations, seasonality, market dynamics, and profitability goals.
• Lead and actively participate in weekly revenue strategy and commercial meetings, translating insights into clear decisions, ownership, and follow-through.
• Develop accurate forecasts and support annual budgeting and business-planning processes with clear assumptions, risks, opportunities, and strategic recommendations.
• Present revenue performance, forecasts, market intelligence, and recommendations to resort leadership, ownership, and asset management in a concise, data-driven manner.
• Ensure effective revenue strategies are developed, communicated, and executed consistently across the resort.
• Foster a cohesive and collaborative approach across all local commercial disciplines to drive optimal results.
• Optimize use of applicable revenue management, central reservation, distribution, and business intelligence platforms, including system configuration, data quality, connectivity, and reporting.
• Work closely with the General Manager and CoralTree Commercial leadership to identify and address opportunities or risks that may affect revenue generation and profitability.

Skills

Revenue management

Pricing

Forecasting

Distribution strategy

Stakeholder management

Leadership

Analytical thinking

Cross-functional collaboration

Tools

PMS (Property Management System)

BI tools

CRM/Channel Analytics

Job description

CoralTree Hospitality Group’s Sunriver Resort seeks an executive to own and drive total revenue strategy, coordinating pricing, inventory, forecasting, distribution, and market positioning across lodging and ancillary streams.

You will partner with Sales, Marketing, Operations, Finance, and leadership to align commercial priorities, translate market dynamics into actionable plans, and guide a high-performing team through data-driven decisions.