Revenue Operations Lead: Salesforce & Marketing Analytics

Kenco Logistics; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical insurance including HSA/HRA/FS

Dental Insurance

Vision Insurance

Life Insurance

Short/Long-Term Disability

Paid Parental Leave

401(k)

Paid Time Off

Employer Paid Holidays

Job summary

Kenco Logistics seeks a Revenue Operations Manager to drive profitable growth by building scalable Marketing and Sales Ops processes across lead management to closed opportunities. The role includes CRM maintenance, reporting, dashboards, and marketing automation support.

You will lead Pardot and Salesforce initiatives, collaborate with Demand Generation, optimize data quality, and develop training materials. Travel up to 25% and report to senior management.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field or equivalent years of experience required. Equivalent years of experience is defined as one year of professional experience for each year of college requested
• 6 - 8 years of experience functioning as an administrator of a system within Sales and Marketing required; specific Salesforce experience preferred
• Salesforce.com Admin (ADM201 and ADM211) certified preferred
• Proficient with Marketing Automation Software, ideally Pardot
• Ability to translate business needs into appropriate requirements and support those processes to the satisfaction of the end user
• Ability to create and document workflows, custom views, formula fields and other content of intermediate complexity
• Strong analytical skills, able to draw insights and intelligence from marketing data
• Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices
• Strong verbal and written communication skills required
• Must be proficient at analyzing data, building reporting, and making strategic recommendations based on data and trends
• Proficient skills in the Microsoft Office Suite required
• Ability to work with data integration (Experience with Pardot, LinkedIn Navigator, ZoomInfo, and/or Dun and Bradstreet (D&B) is preferred)
• Strong attention to detail and self-motivated

Responsibilities

• Serve as an SME and main point of contact for all requests and issues related to Pardot and Salesforce
• Work with Demand and Lead Generation to orchestrate digital marketing acquisition and nurture programs
• Create and maintain user access profiles and privileges, to include but not limited to, unlocking user accounts, resetting passwords, Single Sign-On (SSO), two-factor authentication, whitelisting IP addresses, transferring record ownership, deactivating access as personnel changes occur, and addressing certificate problems
• Establish and maintain best-in-class reporting (including ad hoc reports) and dashboards capturing key metrics, to show Marketing and Sales activities, effectiveness, and business impact
• Analyze Marketing and Sales data to develop insights and make recommendations on areas for optimization to drive business growth
• Ensure accurate data entry into Salesforce and other integrated systems
• Prepare data files and upload data into Salesforce using the data loader and other 3rd party tools.
• Point person to deploy new system functionality including the creation of custom objects, custom formulas, scalable triggers, and workflows
• Develop and maintain training materials and train users on how to create or modify existing reports so meaningful metrics can be accessed accurately and in a timely manner
• Troubleshoot email campaigns, workflows, approval cycles, or autoresponders that generate excessive bounced mails
• Monitor and maintain data quality within the Marketing and Sales databases, as well as list maintenance and new data acquisitions
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Standardize, streamline and automate employee collaboration processes
• Train Marketing and Sales groups on CRM and MarTech software platform functions and processes
• Oversee implementation and deployment of Salesforce modules (Example: Einstein Analytics Plus)
• Direct Kenco’s (3rd Party) Salesforce Managed Services Provider, for ad-hoc and other CRM development work
• Other applicable duties as assigned

Skills

Pardot

Salesforce

Marketing Automation

Lead Generation

CRM Management

Data Analysis

Reporting & Dashboards

Education

Bachelor's degree in Business or Marketing

Tools

Salesforce Data Loader

3rd-Party Tools (Pardot, etc.)

Job description

Kenco Logistics seeks a Revenue Operations Manager to drive profitable growth by building scalable Marketing and Sales Ops processes across lead management to closed opportunities. The role includes CRM maintenance, reporting, dashboards, and marketing automation support.

You will lead Pardot and Salesforce initiatives, collaborate with Demand Generation, optimize data quality, and develop training materials. Travel up to 25% and report to senior management.