Revenue & Growth Lead, Digital Media & Monetization

Baldwin Publishing, Inc.; Washington (Washington County); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Performance bonuses

Job summary

HealthEcooks.com, a health and food content site owned by Baldwin Publishing, is seeking a Revenue and Marketing Manager to optimize monetization and drive audience growth.

In this role you will lead ad revenue optimization with programmatic networks, scale affiliate and commerce streams, manage brand sponsorships, and guide newsletter and lifecycle programs from data insights to strategy.

Qualifications

• 3–5+ years in digital marketing, revenue optimization, or growth management in digital media, publishing, or e-commerce.
• Hands-on monetization experience with display ads, affiliate networks, and sponsorships.
• Strong SEO, email marketing, and audience growth knowledge.
• Proficient with analytics tools and data-driven decision making.

Responsibilities

• Develop monetization strategy to optimize ad revenue and RPMs while preserving user experience.
• Scale affiliate and commerce programs; manage affiliate links and data integrity.
• Package and sell brand sponsorship opportunities in collaboration with sales/content teams.
• Manage B2B health affiliates and lead audience acquisition through newsletters and campaigns.

Skills

SEO

Newsletter marketing

CMS management

Ad monetization

Affiliate marketing

Brand partnerships

Email lifecycle marketing

Paid media campaigns

A/B testing

Data analytics

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Shopify

Google Analytics 4

Google Search Console

Programmatic ad platforms

Amazon Associates

Job description

HealthEcooks.com, a health and food content site owned by Baldwin Publishing, is seeking a Revenue and Marketing Manager to optimize monetization and drive audience growth.

In this role you will lead ad revenue optimization with programmatic networks, scale affiliate and commerce streams, manage brand sponsorships, and guide newsletter and lifecycle programs from data insights to strategy.