Brand & Growth Director

The Local Palate; South Carolina; On-site; USD 120,000 - 180,000; Full time

Job summary

The Local Palate seeks a strategic, creative Marketing Director to lead brand growth across media, events, commerce, and community. You’ll manage a team of four managers and collaborate with multiple departments to align marketing with overall business goals.

You will own channel strategy, brand voice, and performance analytics, ensuring campaigns drive subscriber growth, reader engagement, and revenue for marketplace and cookbook club initiatives.

Qualifications

• 7+ years of marketing experience, with leadership experience.
• Experience across newsletter, social, digital and content marketing.
• Knowledge of DTC or e-commerce marketing and email automation.
• Hands-on in paid search and shopping campaigns (Google Ads, MS Ads).
• Experience marketing subscription or membership products.

Responsibilities

• Lead and mentor a marketing team spanning Newsletter, Social, Video, and E-commerce.
• Define and evolve brand voice, identity, and positioning across channels.
• Oversee channel strategy including email, social, video and website.
• Drive commerce and community growth for Marketplace and Cookbook Club.
• Measure performance with analytics and KPIs; report insights and action.

Tools

Mailchimp

Substack

Meta Business Suite

Google Analytics

Google Merchant Center

WordPress

Monday.com

Job description

The Local Palate seeks a strategic, creative Marketing Director to lead brand growth across media, events, commerce, and community. You’ll manage a team of four managers and collaborate with multiple departments to align marketing with overall business goals.

You will own channel strategy, brand voice, and performance analytics, ensuring campaigns drive subscriber growth, reader engagement, and revenue for marketplace and cookbook club initiatives.