Remote Growth Marketing Director

Parsley Health; New York (NY); Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Equity stake for all employees

401(k) + employer matching

Hybrid opportunity with NYC HQ on-site

Parsley Health Complete Care discount

Medical/dental/vision insurance plans

Generous time off

Wellness stipend

Job summary

Parsley Health is seeking a Director of Marketing to own the growth engine and drive efficient member acquisition. You will manage paid media, SEO, lifecycle/CRM, and affiliate programs while overseeing brand, content, and PR to lift conversions and reduce CAC.

You’ll lead an in-house team, agencies, and contractors, partner with product on join-flow, and report weekly on funnel performance. A strong track record in growth marketing within health or subscription services is preferred.

Qualifications

• 8+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
• Hands-on ownership of paid media budgets and agency management against CAC and payback targets.
• Direct experience scaling affiliate, SEO, and/or lifecycle/CRM.
• A track record of using brand, content, or PR to move growth metrics.
• Strong data fluency, including using AI tools to self-serve and scale campaigns and analytics.

Responsibilities

• Own paid media strategy, budget, testing priorities, and CAC/payback targets.
• Partner with Growth Product Manager on join-flow and site conversion optimization.
• Lead brand, content, and PR to drive demand and improve conversion/CAC.
• Own the marketing plan, budget, and forecast by channel; report funnel performance weekly.

Skills

Growth marketing leadership

Paid media management

Affiliate marketing

SEO

Lifecycle/CRM

Brand/content/PR for growth

Data fluency with AI tools

Strategic thinking & hands-on

Healthcare/telehealth experience

Insurance‑covered services marketing

Sales alignment on leads to purchase

Job description

Parsley Health is seeking a Director of Marketing to own the growth engine and drive efficient member acquisition. You will manage paid media, SEO, lifecycle/CRM, and affiliate programs while overseeing brand, content, and PR to lift conversions and reduce CAC.

You’ll lead an in-house team, agencies, and contractors, partner with product on join-flow, and report weekly on funnel performance. A strong track record in growth marketing within health or subscription services is preferred.