Digital Revenue

Baldwin Publishing, Inc.; Washington (Washington County); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Performance bonuses

Job summary

HealthEcooks.com, a health and food content site owned by Baldwin Publishing, is seeking a Revenue and Marketing Manager to optimize monetization and drive audience growth.

In this role you will lead ad revenue optimization with programmatic networks, scale affiliate and commerce streams, manage brand sponsorships, and guide newsletter and lifecycle programs from data insights to strategy.

Qualifications

• 3–5+ years in digital marketing, revenue optimization, or growth management in digital media, publishing, or e-commerce.
• Hands-on monetization experience with display ads, affiliate networks, and sponsorships.
• Strong SEO, email marketing, and audience growth knowledge.
• Proficient with analytics tools and data-driven decision making.

Responsibilities

• Develop monetization strategy to optimize ad revenue and RPMs while preserving user experience.
• Scale affiliate and commerce programs; manage affiliate links and data integrity.
• Package and sell brand sponsorship opportunities in collaboration with sales/content teams.
• Manage B2B health affiliates and lead audience acquisition through newsletters and campaigns.

Skills

SEO

Newsletter marketing

CMS management

Ad monetization

Affiliate marketing

Brand partnerships

Email lifecycle marketing

Paid media campaigns

A/B testing

Data analytics

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Shopify

Google Analytics 4

Google Search Console

Programmatic ad platforms

Amazon Associates

Job description

Position Summary

HealthEcooks.com ,a healthy recipe website, is hiring a digital revenue and growth manager who has SEO, CMS and newsletter experience plus a recent track record managing website monetization such as ad server management, retail links, ad and sponsorship revenue.

HealthEcooks.com is owned and operated byBaldwin Publishing , a 35-year-old health and food media company based in Bucks County, PA.

Revenue & Marketing Manager Job Description

If you’re passionate about digital media, experienced on the operational side of content, and excited by the challenge of growing a high-traffic content platform, this opportunity is for you. As Revenue and Marketing Manager for HealthEcooks.com, you will optimize high-yield revenue channels, develop brand partnerships, and lead audience acquisition by turning healthy recipe seekers into loyal, returning community members.

1. Revenue & Monetization Strategy

• Optimize Ad Revenue: Work directly with programmatic ad networks (e.g., Raptive) to continuously optimize layout, viewability, and RPMs while maintaining the best user experience.
• Scale Affiliate & Commerce: Grow affiliate marketing streams (e.g., Amazon) and manage the day-to-day operations of our affiliate program across editorial and commerce channels. You’ll manage affiliate links in the CMS, maintain our deals list and product data, and help keep our affiliate program running cleanly across every channel. This is a great fit for someone with a sharp eye for detail who enjoys the operational side of content, from link accuracy to tagging to data integrity. You’ll work closely with our newsletter and social leads, coordinating on newsletter picks, deals research, and Shop merchandising.
• Brand Sponsorships & Partnerships: Collaborate with the sales/content team to package, price, and sell integrated brand sponsorship opportunities.
• B2B Health Affiliates: Manage relationships with companies that license our content.

2. Analytics & Performance Tracking

• Data-Driven Insights: Track, analyze, and report on key performance metrics to identify new revenue opportunities and content gaps.
• Market Trends: Stay ahead of digital publishing trends, algorithmic changes (Google Search, Pinterest), and emerging ad formats to keep us ahead of the competition.

3. Audience Acquisition & Growth Marketing

• Cross-Channel Growth: Coordinate multi-channel campaigns across paid acquisition, strategic partnerships and social media.
• Email & Lifecycle Marketing: Direct our newsletter strategy by implementing lead magnets, automation sequences, and segmentation to grow our subscriber base and boost retention.
• Conversion Rate Optimization (CRO): Run A/B tests across web pages and landing pages to boost sign-ups, click-through rates, and overall page engagement.
• Manage (limited) Paid Media campaigns on Google and Meta Platforms

Skills and Experience for a Recipe Website Revenue Manager

• 3–5+ Years of Experience: Proven track record in digital marketing, revenue optimization, or growth management preferably within digital media, content publishing, or e-commerce.
• Monetization Expertise: Hands-on experience with digital media monetization models (programmatic display, native ads, affiliate networks such as Amazon Associates).
• Audience Acquisition Savvy: Deep understanding of SEO, email marketing and viral social platforms (Pinterest and Reddit knowledge is a plus!).
• Analytical Mindset: Comfortable navigating Google Analytics 4, spreadsheets, and revenue dashboards to turn raw data into actionable strategic moves.
• AI platforms to generate presentations, proposals and revenue prospecting opportunities.
• Passion for Content & Food: A strong appreciation for the digital publishing/food landscape and a keen eye for what makes recipe content shareable and engaging.

Technical Proficiency: Hands-on experience using

• Analytics tools (e.g., Google Analytics 4, Google Search Console)
• CMS platforms (e.g., WordPress or Shopify)
• AI Expertise building and using AI agents to reduce workload
• Ad servers, Amazon revenue streams and Paid advertising platforms (Google, Meta, Pinterest, Reddit)

Why You’ll Love Working on HealthEcooks.com

• High-Impact Role: You’ll have direct influence over business strategy, revenue, and product direction.
• Work-Life Balance & Flexibility: Onsite position in Washington Crossing, PA / flexible hours with some hybrid options and PTO.
• Growth Opportunities: As the site scales, your scope, leadership, and earning potential scale with it.
• Perks: Competitive Salary / Performance Bonuses / Health Benefits / Retirement plan

Location

Onsite in Washington Crossing, PA (Partial Hybrid).

This can be a full-time or part-time position based on the extent of the role you want to assume.

Compensation

Baldwin Publishing offers a competitive salary with a performance bonus based on revenue growth.