Revenue-Driven Growth Marketing Director

Forsyth Barnes; New York (NY); In loco; USD 130.000 - 150.000; Tempo pieno

Descrizione del lavoro

Forsyth Barnes partners with a leading sports and entertainment organisation in New York to recruit a Director of Marketing who will lead the revenue and lifecycle marketing strategy, blending strategic thinking with hands-on execution.

You will manage CRM, web/app, email/SMS and paid media, and develop customer journeys across acquisition, conversion, retention and repeat engagement to maximise ticket sales and events.

Competenze

• Strong track record of using marketing to drive revenue across ticketing and events.
• Hands-on experience across CRM, lifecycle marketing, web, email, SMS and paid media.
• Experience leading a growing marketing team in high-volume environments.

Mansioni

• Lead revenue and lifecycle marketing strategy to drive commercial outcomes.
• Mentor and develop teams across CRM, web/app, email/SMS and paid media.
• Develop customer journeys across acquisition, conversion, retention and repeat engagement.
• Drive marketing strategies for ticket sales and major events.
• Oversee CRM and customer engagement to improve performance.
• Collaborate with commercial, ticketing, digital and other functions to align objectives.
• Use data and insights to identify opportunities and test new approaches.
• Remain hands-on for major campaigns and high-priority initiatives.

Conoscenze

CRM

Lifecycle marketing

Email marketing

SMS marketing

Paid media

Data analysis

Descrizione del lavoro

Forsyth Barnes partners with a leading sports and entertainment organisation in New York to recruit a Director of Marketing who will lead the revenue and lifecycle marketing strategy, blending strategic thinking with hands-on execution.

You will manage CRM, web/app, email/SMS and paid media, and develop customer journeys across acquisition, conversion, retention and repeat engagement to maximise ticket sales and events.