Marketing Director for Live Events, Growth & Partnerships

ASM Global; Manchester (NH); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

401k Plan

Job summary

Legends Global in Manchester, NH, seeks a Director of Marketing to lead revenue-focused marketing across multiple arenas. You will oversee digital and traditional campaigns, external communications, and partner integration, aligning with our Marketing Network standards.

You will collaborate with venue leadership to drive ticket sales through data-driven campaigns, manage paid media, social, and CRM programs, and supervise a marketing team to deliver guest experiences.

Qualifications

• Bachelor’s degree in marketing or related field.
• 5–6 years of marketing experience; entertainment/venue marketing preferred.
• Ability to lead and influence C-level clients; strong communication and organizational skills.

Responsibilities

• Touring Event Marketing: review ticket sales metrics and drive awareness and sales.
• Collaborate with promoters to lead venue marketing support, planning and timeline management.
• Execute digital marketing campaigns to maximize ticket sales and event awareness.
• Coordinate with venue stakeholders and Legends Global offices.
• Develop premium seating and revenue-generating marketing campaigns.
• Manage CRM-based targeted marketing campaigns to increase conversions.
• Oversee paid media strategy and budget and optimize ROI.
• Create and manage venue calendar and content cadence; maintain owned digital assets.
• Manage social media and content across channels; monitor metrics.
• Direct media relations and oversee creative content for revenue-focused campaigns.

Skills

Teamwork

Communication

Time management

Organization

Microsoft Office

Staff supervision

Prioritization

Presentation

Education

Bachelor’s Degree in Marketing

Tools

Microsoft Office

Job description

Legends Global in Manchester, NH, seeks a Director of Marketing to lead revenue-focused marketing across multiple arenas. You will oversee digital and traditional campaigns, external communications, and partner integration, aligning with our Marketing Network standards.

You will collaborate with venue leadership to drive ticket sales through data-driven campaigns, manage paid media, social, and CRM programs, and supervise a marketing team to deliver guest experiences.