Director Growth Marketing (Ref: 197950)

Forsyth Barnes; New York (NY); On-site; USD 130,000 - 150,000; Full time

Job summary

Forsyth Barnes partners with a leading sports and entertainment organisation in New York to recruit a Director of Marketing who will lead the revenue and lifecycle marketing strategy, blending strategic thinking with hands-on execution.

You will manage CRM, web/app, email/SMS and paid media, and develop customer journeys across acquisition, conversion, retention and repeat engagement to maximise ticket sales and events.

Qualifications

• Strong track record of using marketing to drive revenue across ticketing and events.
• Hands-on experience across CRM, lifecycle marketing, web, email, SMS and paid media.
• Experience leading a growing marketing team in high-volume environments.

Responsibilities

• Lead revenue and lifecycle marketing strategy to drive commercial outcomes.
• Mentor and develop teams across CRM, web/app, email/SMS and paid media.
• Develop customer journeys across acquisition, conversion, retention and repeat engagement.
• Drive marketing strategies for ticket sales and major events.
• Oversee CRM and customer engagement to improve performance.
• Collaborate with commercial, ticketing, digital and other functions to align objectives.
• Use data and insights to identify opportunities and test new approaches.
• Remain hands-on for major campaigns and high-priority initiatives.

Skills

CRM

Lifecycle marketing

Email marketing

SMS marketing

Paid media

Data analysis

Job description

Salary: $130,000 - $150,000 Base Salary + Benefits

About the Opportunity

We are partnering with a leading sports and entertainment organisation in New York as they continue to invest heavily in their marketing function and enter an exciting period of growth. They are looking for an energetic, commercially minded Director of Marketing to lead the next stage of their revenue and lifecycle marketing strategy.

This is an opportunity for a hands-on marketing leader who can combine strategic thinking with execution, someone who understands how marketing can directly influence revenue, customer engagement and ticket sales, while also having the energy and leadership style to inspire and develop a growing team.

Key Responsibilities

• Lead the organisation's revenue and lifecycle marketing strategy, using marketing to drive measurable commercial outcomes.
• Manage, mentor and develop a growing team across CRM, web/app, email/SMS and paid media.
• Develop and optimise customer journeys across the full lifecycle, from acquisition through conversion, retention and repeat engagement.
• Drive marketing strategies supporting individual ticket sales, season ticket sales and major/tentpole events.
• Oversee CRM and customer engagement activity, ensuring data and insights are being used to improve performance.
• Partner closely with commercial, ticketing, digital and wider business functions to ensure marketing is aligned with organisational objectives.
• Use performance data and customer insights to identify opportunities, test new approaches and continuously improve results.
• Remain hands-on where required, particularly around major campaigns, events and high-priority initiatives.

Key Requirements:

• Strong track record of using marketing to drive measurable revenue, particularly across ticketing, customer acquisition, retention and major/tentpole events.
• Hands-on experience across CRM, lifecycle marketing, web, email, SMS and paid media.
• Comfortable using customer data, segmentation and performance insights to optimise the customer journey and drive conversion.
• Experience managing and developing a growing marketing team while remaining close to execution.
• Experience within Sports, live entertainment or another high-volume/ticketed environment.