Revenue-Driven Marketing Strategy Director

TestEquity LLC; Worcester Township (PA); On-site; USD 150,000 - 210,000; Full time

Job summary

TestEquity LLC seeks a Director of Marketing Strategy & Operations to translate the VP's strategy into annual plans, drive integrated marketing programs, and lead the creative team. This role partners with Sales, Product Marketing, CRM, and Digital teams to deliver coordinated go-to-market initiatives that grow revenue.

The ideal candidate brings deep analytical expertise, strong budgeting experience, and a track record of driving measurable business impact through disciplined program execution

Qualifications

• Bachelor's degree in marketing, business, or related field.
• MBA or advanced degree preferred.
• 8+ years of marketing experience including operations and analytics.

Responsibilities

• Lead marketing operations translating strategy into annual plan and integrated programs across creative, campaigns, and events.
• Lead and develop the creative department and marketing team, ensuring high-quality, on-brand work.
• Partner with Supplier Marketing and Product teams to align programs with revenue goals.
• Manage marketing budgets, forecasting, spend oversight, and investment optimization.
• Direct integrated marketing planning and govern enterprise marketing calendar.

Skills

Marketing leadership

Marketing operations

Campaign management

Analytics & data

Budgeting & forecasting

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree in marketing or related field

MBA or advanced degree preferred

Tools

CRM systems

Marketing automation

Sales enablement tools

Job description

TestEquity LLC seeks a Director of Marketing Strategy & Operations to translate the VP's strategy into annual plans, drive integrated marketing programs, and lead the creative team. This role partners with Sales, Product Marketing, CRM, and Digital teams to deliver coordinated go-to-market initiatives that grow revenue.

The ideal candidate brings deep analytical expertise, strong budgeting experience, and a track record of driving measurable business impact through disciplined program execution