Retirement Segment Marketing Leader

Jobtailor; Colorado; On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in Colorado is seeking a senior marketer to develop and execute integrated marketing strategies for retirement plan segments, using market intelligence and sales feedback to refine positioning and value propositions.

You will lead advisor-focused campaigns across email, digital, webinars, content, social, and events, collaborate with product and sales, and ensure regulatory compliance while guiding junior team members.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years of total relevant work experience.
• Deep understanding of retirement plan markets, advisor distribution, TPAs, intermediary channels, and client engagement strategies.
• Experience developing integrated marketing campaigns and go-to-market programs.
• Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority.
• Strong strategic thinking, communication, project management, and analytical skills.
• Proven ability to translate complex business concepts into compelling market-facing messaging.
• Experience working with compliance, legal, product, sales, and client-facing teams in a regulated environment.
• High proficiency with Adobe, Microsoft, Seismic or similar content management system.
• Familiarity with Salesforce preferred.
• FINRA licenses are not required and will not be supported for this role.

Responsibilities

• Develop and execute integrated marketing strategies and plans supporting growth within key retirement market segments.
• Use market intelligence, competitive insights, audience research, and sales feedback to refine segment positioning and value propositions.
• Identify opportunities to expand distribution, improve market penetration, and increase engagement among key audiences.
• Monitor campaign and program performance and recommend optimizations.
• Lead marketing support for custom retirement plan solutions.
• Develop messaging frameworks, sales enablement assets, campaign content, and educational resources.
• Collaborate with product and sales teams to bring solution enhancements and offerings to market.
• Plan and execute advisor-focused campaigns across email, digital, webinar, content, social, and event channels.
• Coordinate campaign development with creative, production, digital, and analytics teams.
• Support Third Party Administrator audiences and distribution initiatives.
• Create targeted TPA programs, educational content, webinars, sales tools, and thought leadership.
• Lead projects and workstreams across multiple business partners while managing competing priorities and deadlines.
• Provide marketing expertise to stakeholders and less experienced team members.
• Operate independently with limited supervision while aligning with enterprise goals and regulatory requirements

Skills

Integrated marketing campaigns

Retirement plan market knowledge

Cross-functional leadership

Strategic thinking

Content development

Sales enablement

Education

Bachelor's degree or equivalent

Tools

Adobe

Salesforce

Seismic

Microsoft Office

Job description

Jobtailor in Colorado is seeking a senior marketer to develop and execute integrated marketing strategies for retirement plan segments, using market intelligence and sales feedback to refine positioning and value propositions.

You will lead advisor-focused campaigns across email, digital, webinars, content, social, and events, collaborate with product and sales, and ensure regulatory compliance while guiding junior team members.