Retirement Segment Marketing Manager

troweprice; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

T. Rowe Price is seeking a Marketing Manager to design and execute integrated marketing strategies for retirement market segments.

You will work with Sales, Product, Compliance, Legal, and Creative to translate business priorities into effective campaigns that drive awareness and growth. The role emphasizes collaboration with advisors, TPAs, and distribution partners to strengthen market position and support asset growth, with a focus on delivering measurable results in a dynamic financial

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 5+ years of total relevant work experience.
• Deep understanding of retirement plan markets and advisor distribution is preferred.

Responsibilities

• Develop and execute integrated marketing plans aligned to retirement market growth.
• Collaborate with Sales, Product, Relationship Management, Compliance, Legal, and Creative teams.
• Lead advisor campaigns and engagement programs across multiple channels.
• Support TPA market development with targeted educational content and webinars.

Skills

Retirement market knowledge

Cross-functional collaboration

Marketing strategy

Project management

Education

Bachelor's degree

Tools

Adobe Creative Suite

Microsoft Office

Seismic

Job description

T. Rowe Price is seeking a Marketing Manager to design and execute integrated marketing strategies for retirement market segments.

You will work with Sales, Product, Compliance, Legal, and Creative to translate business priorities into effective campaigns that drive awareness and growth. The role emphasizes collaboration with advisors, TPAs, and distribution partners to strengthen market position and support asset growth, with a focus on delivering measurable results in a dynamic financial