Marketing Manager, Segment Marketing

Jobtailor

Colorado

On-site

USD 90,000 - 130,000

Full time

6 days ago

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Job summary

Jobtailor in Colorado is seeking a senior marketer to develop and execute integrated marketing strategies for retirement plan segments, using market intelligence and sales feedback to refine positioning and value propositions.

You will lead advisor-focused campaigns across email, digital, webinars, content, social, and events, collaborate with product and sales, and ensure regulatory compliance while guiding junior team members.

Qualifications

Bachelor's degree or equivalent experience.
5+ years of total relevant work experience.
Deep understanding of retirement plan markets, advisor distribution, TPAs, intermediary channels, and client engagement strategies.
Experience developing integrated marketing campaigns and go-to-market programs.
Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority.
Strong strategic thinking, communication, project management, and analytical skills.
Proven ability to translate complex business concepts into compelling market-facing messaging.
Experience working with compliance, legal, product, sales, and client-facing teams in a regulated environment.
High proficiency with Adobe, Microsoft, Seismic or similar content management system.
Familiarity with Salesforce preferred.
FINRA licenses are not required and will not be supported for this role.

Responsibilities

Develop and execute integrated marketing strategies and plans supporting growth within key retirement market segments.
Use market intelligence, competitive insights, audience research, and sales feedback to refine segment positioning and value propositions.
Identify opportunities to expand distribution, improve market penetration, and increase engagement among key audiences.
Monitor campaign and program performance and recommend optimizations.
Lead marketing support for custom retirement plan solutions.
Develop messaging frameworks, sales enablement assets, campaign content, and educational resources.
Collaborate with product and sales teams to bring solution enhancements and offerings to market.
Plan and execute advisor-focused campaigns across email, digital, webinar, content, social, and event channels.
Coordinate campaign development with creative, production, digital, and analytics teams.
Support Third Party Administrator audiences and distribution initiatives.
Create targeted TPA programs, educational content, webinars, sales tools, and thought leadership.
Lead projects and workstreams across multiple business partners while managing competing priorities and deadlines.
Provide marketing expertise to stakeholders and less experienced team members.
Operate independently with limited supervision while aligning with enterprise goals and regulatory requirements

Skills

Integrated marketing campaigns

Retirement plan market knowledge

Cross-functional leadership

Strategic thinking

Content development

Sales enablement

Education

Bachelor's degree or equivalent

Tools

Adobe

Salesforce

Seismic

Microsoft Office

Job description

Develop and execute integrated marketing strategies and plans supporting growth within key retirement market segments
Use market intelligence, competitive insights, audience research, and sales feedback to refine segment positioning and value propositions
Identify opportunities to expand distribution, improve market penetration, and increase engagement among key audiences
Monitor campaign and program performance and recommend optimizations
Lead marketing support for custom retirement plan solutions
Develop messaging frameworks, sales enablement assets, campaign content, and educational resources
Collaborate with product and sales teams to bring solution enhancements and offerings to market
Plan and execute advisor-focused campaigns across email, digital, webinar, content, social, and event channels
Coordinate campaign development with creative, production, digital, and analytics teams
Support Third Party Administrator audiences and distribution initiatives
Create targeted TPA programs, educational content, webinars, sales tools, and thought leadership
Lead projects and workstreams across multiple business partners while managing competing priorities and deadlines
Provide marketing expertise to stakeholders and less experienced team members
Operate independently with limited supervision while aligning with enterprise goals and regulatory requirements

Requirements

Bachelor's degree or the equivalent combination of education and relevant experience
5+ years of total relevant work experience
Deep understanding of retirement plan markets, advisor distribution, TPAs, intermediary channels, and client engagement strategies
Experience developing integrated marketing campaigns and go-to-market programs
Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority
Strong strategic thinking, communication, project management, and analytical skills
Proven ability to translate complex business concepts into compelling market-facing messaging
Experience working with compliance, legal, product, sales, and client-facing teams in a regulated environment
High proficiency with Adobe, Microsoft, Seismic or similar content management system
Familiarity with Salesforce preferred
FINRA licenses are not required and will not be supported for this role

Core Competencies

Demonstrates expertise in developing and executing integrated marketing strategies within the retirement plan market, leveraging market intelligence and cross-functional collaboration to enhance client engagement and distribution. Proficient in project management and creating compelling market-facing messaging while ensuring compliance with regulatory requirements.

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