Retention Strategy Lead: Growth & Lifecycle Impact

Schools Worldwide; United States; Hybride; USD 120 000 - 180 000; Plein temps

Résumé du poste

Coursera in the United States is seeking a Lead, Retention Strategy to own learner retention across the combined consumer business. You will define and drive a data-driven retention agenda, identify drivers of churn, and partner across teams to translate insights into scalable initiatives that boost long-term learner value.

The role covers onboarding, discovery, engagement, usage, cancellation, renewal, save and winback journeys, and requires building scalable frameworks, metrics, and decision

Responsabilités

• Track Coursera retention metrics across segments, geographies, platforms, acquisition channels, and renewal cohorts; identify drivers of churn.
• Develop a data-driven retention strategy by partnering with Research, Analytics, Data Science, and Support; translate findings into prioritized opportunities and business cases.
• Analyze onboarding, discovery, engagement, usage, cancellation, renewal, save, and winback journeys to identify opportunities that improve learner value.
• Partner with Product, Lifecycle, Monetization, and Payments to improve retention through engagement strategies, pricing, save and winback programs, and payment recovery.
• Own the retention experimentation roadmap, including sizing, prioritization, design of tests, and readouts.
• Lead cross-functional retention operating cadence; align stakeholders on priorities, progress, risks, and decisions.
• Develop scalable frameworks, metrics, and decision tools for evaluating retention initiatives across the Consumer organization.

Description du poste

Coursera in the United States is seeking a Lead, Retention Strategy to own learner retention across the combined consumer business. You will define and drive a data-driven retention agenda, identify drivers of churn, and partner across teams to translate insights into scalable initiatives that boost long-term learner value.

The role covers onboarding, discovery, engagement, usage, cancellation, renewal, save and winback journeys, and requires building scalable frameworks, metrics, and decision