Lead for Retention Strategy at Coursera

Schools Worldwide; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Coursera in the United States is seeking a Lead, Retention Strategy to own learner retention across the combined consumer business. You will define and drive a data-driven retention agenda, identify drivers of churn, and partner across teams to translate insights into scalable initiatives that boost long-term learner value.

The role covers onboarding, discovery, engagement, usage, cancellation, renewal, save and winback journeys, and requires building scalable frameworks, metrics, and decision

Responsibilities

• Track Coursera retention metrics across segments, geographies, platforms, acquisition channels, and renewal cohorts; identify drivers of churn.
• Develop a data-driven retention strategy by partnering with Research, Analytics, Data Science, and Support; translate findings into prioritized opportunities and business cases.
• Analyze onboarding, discovery, engagement, usage, cancellation, renewal, save, and winback journeys to identify opportunities that improve learner value.
• Partner with Product, Lifecycle, Monetization, and Payments to improve retention through engagement strategies, pricing, save and winback programs, and payment recovery.
• Own the retention experimentation roadmap, including sizing, prioritization, design of tests, and readouts.
• Lead cross-functional retention operating cadence; align stakeholders on priorities, progress, risks, and decisions.
• Develop scalable frameworks, metrics, and decision tools for evaluating retention initiatives across the Consumer organization.

Job description

Coursera is hiring a Lead, Retention Strategy in the United States.

Coursera and Udemy are now one company, creating one of the world's most comprehensive skills development platforms for the AI era. This role owns learner retention strategy across the combined consumer business.

From the role description

• Track Coursera and Udemy retention metrics across key customer segments, geographies, platforms, acquisition channels, and renewal cohorts, identifying the drivers of voluntary and involuntary churn.
• Develop a data-driven retention strategy by partnering with Research, Analytics, Data Science, and Support, translating findings into prioritized opportunities and business cases.
• Analyze key customer journeys - onboarding, discovery, engagement, subscription usage, cancellation, renewal, save, and winback - to identify opportunities that improve learner value.
• Partner with Product, Lifecycle, Monetization, and Payments teams on initiatives that improve retention, including engagement strategies, pricing approaches, save and winback programs, and payment recovery.
• Own the retention experimentation roadmap, including opportunity sizing, prioritization, success metrics, test design, and readouts.
• Lead the cross-functional retention operating cadence, aligning stakeholders on priorities, progress, risks, and decisions.
• Develop scalable frameworks, metrics, and decision tools for evaluating retention initiatives across the Consumer organization.

This vacancy is listed by Coursera, the hiring employer. Schools Worldwide Directory is not the recruiter and does not process applications.