Lifecycle Growth Manager: Retention & Winback

Stash; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Hybrid work policy in NYC

Home-office flexibility

Total rewards including salary and **e

Parental leave and wellness benefits

Wellness benefits with One Medical, Gy

Job summary

Stash is seeking a Senior Lifecycle Marketing Manager in New York to own retention, churn prevention, and winback programs that keep subscribers funded and invested over time.

You'll partner with Data Science and Product to define churn signals, design targeted interventions, and measure impact, while scaling lifecycle messaging across channels and improving key metrics like churn rate and LTV.

Qualifications

• 7–10+ years in lifecycle marketing, CRM, or growth marketing with retention focus.
• Analytical mindset: think cohorts, funnels, leakage points with data to define problems.
• Proven track record of improving retention and reactivation metrics (churn, save rate, winback).
• Experience partnering with Data Science or analytics teams on churn models and segments.
• Experience partnering with Product to address retention via messaging and UX.
• Strong understanding of subscription/fintech retention dynamics (cancellation flows, pricing).
• Ability to audit a complex program portfolio and prioritize actions.
• Strong communication for internal strategies and external retention copy.
• Autonomy in ambiguous spaces; create structure and momentum.
• Bias for action balanced with data validation.

Responsibilities

• Own lifecycle strategy for retention, churn prevention, and winback—from identifying at-risk customers to designing flows.
• Partner with Data Science to define churn signals and prioritize interventions based on impact.
• Partner with Product to align lifecycle messaging with product changes and pricing shifts.
• Design and optimize churn prevention programs and proactive outreach for disengaged users.
• Build winback and rescue strategies for lapsed subscribers and dormant investors.
• Develop a retention measurement framework with core metrics and reporting cadence.
• Analyze cohort behavior to identify leakage points and root causes.
• Assess retention portfolio to decide what to build, optimize, or sunset.
• Run rigorous A/B tests and translate results into strategic recommendations.
• Support business moments with retention-focused lifecycle communications.
• Mentor lifecycle marketers and contribute to hiring.

Skills

Lifecycle marketing

Retention

Churn prevention

Winback

Analytics

Data Science collaboration

Product partnership

Fintech retention knowledge

Job description

Stash is seeking a Senior Lifecycle Marketing Manager in New York to own retention, churn prevention, and winback programs that keep subscribers funded and invested over time.

You'll partner with Data Science and Product to define churn signals, design targeted interventions, and measure impact, while scaling lifecycle messaging across channels and improving key metrics like churn rate and LTV.