Retention Growth Lead - Lifetime Value & Loyalty

Stio®; Denver (CO); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401k with Match

Generous PTO

Employee Assistance Program

Long Term Disability

Gear perks

Job summary

Stio is seeking a Senior Marketing Manager, Retention to drive profitable customer retention, repeat purchases, and lifetime value across email, catalog, paid remarketing, loyalty initiatives, and influencer programs.

You will define retention strategy, allocate budgets across buyer channels, and evaluate incremental lift with strong analytical rigor and segmentation expertise. This role leads cross-channel initiatives and team development at Stio.

Qualifications

• 5+ years experience in retention, CRM, or performance marketing.
• Strong understanding of lifecycle marketing including email, SMS, segmentation, and retention strategy.
• Experience managing CRM platforms (e.g., Klaviyo or similar) and automated marketing flows.
• Experience working with external agencies.
• Strong analytical skills and experience with data analysis tools (e.g., GA4).
• Experience with experimentation frameworks and A/B testing.

Responsibilities

• Own Retention Growth & Financial Outcomes across ecommerce channels.
• Lead lifecycle marketing strategy including segmentation, frequency, and personalization.
• Develop onboarding, post-purchase, cross-sell, and win-back strategies.
• Define messaging strategy for repeat customers and personalize creative.
• Lead retention testing roadmap and incrementality studies across channels.
• Provide weekly/monthly reporting on retention performance and insights.
• Manage and develop direct reports and cross-functional partners.

Skills

Retention marketing

Lifecycle marketing

CRM platforms

Analytics

A/B testing

Direct Mail/Catalog

Cross-channel marketing

Team leadership

Tools

Klaviyo

GA4

Excel

Job description

Stio is seeking a Senior Marketing Manager, Retention to drive profitable customer retention, repeat purchases, and lifetime value across email, catalog, paid remarketing, loyalty initiatives, and influencer programs.

You will define retention strategy, allocate budgets across buyer channels, and evaluate incremental lift with strong analytical rigor and segmentation expertise. This role leads cross-channel initiatives and team development at Stio.