Retention Product Manager — Growth & AI-Driven Loyalty

Nuts.com; Jersey City (NJ); On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

401K match

Paid maternity/paternity leave

Snack discount (40%)

Job summary

Nuts.com is seeking a Product Manager of Retention to own strategy, roadmap, and execution for keeping and growing customers after the first order. You will work at the intersection of customer experience, data, and lifecycle marketing with Growth, CX, Merchandising, Data, Engineering, and Design to build experiences that bring customers back and reduce friction that leads to lapses.

You will shape retention initiatives, leverage AI to personalize journeys, and partner across teams to ensure

Qualifications

• 5+ years of product management experience, with a track record of shipping experiences and programs that measurably improved retention, repeat rate, or lifetime value.
• Think in cohorts and lifetimes; understand retention curves, cohort analysis, and LTV.
• Develop deep qualitative understanding of why customers come back and why they leave, and build products that address the real reasons.
• Translate data into action quickly and partner with data and engineering to instrument what you ship and learn from it.
• Be a systems thinker; turn churn-prevention into scalable programs.

Responsibilities

• Own the retention product roadmap end to end — onboarding flows, replenishment and reorder, loyalty, win‑back, subscription growth and post‑purchase experiences.
• Move the metric that matters: own blended 12M LTV as the key metric and break it into actionable targets.
• Use data to identify moments and root causes that drive churn and build interventions before customers churn.
• Partner with Engineering and Data to own lifecycle infrastructure health: identity resolution, event schemas, messaging deliverability.
• Design experiments, measure impact, and collaborate with Data to continuously improve the customer experience.

Skills

Retention product management

Cohort analysis

LTV modeling

Experimentation

AI in product

Cross-functional collaboration

Education

Bachelor's degree in elated field

Tools

Mixpanel

Amplitude

ESP/CDP

Job description

Nuts.com is seeking a Product Manager of Retention to own strategy, roadmap, and execution for keeping and growing customers after the first order. You will work at the intersection of customer experience, data, and lifecycle marketing with Growth, CX, Merchandising, Data, Engineering, and Design to build experiences that bring customers back and reduce friction that leads to lapses.

You will shape retention initiatives, leverage AI to personalize journeys, and partner across teams to ensure