Retail Sales Representative

Mustang Cat; Lufkin (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Base + commission

Company vehicle or allowance

Cell phone allowance

Full benefits package

401(k) with match

Paid vacation, sick time, holidays

Tuition reimbursement

Career growth opportunities

Stable, industry-leading employer

Job summary

Mustang Cat is seeking a Retail Sales Representative to drive outside sales for heavy equipment in the Lufkin, TX region. You will prospect, develop relationships, and close deals with business customers, focusing on selling Caterpillar Building Construction Products and related solutions.

This role emphasizes consultative selling, territory growth, and strong pipeline management in a non-store environment with competitive benefits and growth opportunities.

Qualifications

• Must have proven ability to prospect and close new business.
• Experience in outside sales, B2B or equipment/industrial sales strongly preferred.
• Strong organizational and computer skills; CRM experience preferred.
• Self-starter with time management and accountability.
• Competitive, results-driven mindset with a businessFocus.

Responsibilities

• Develop new business within assigned territory and generate leads through outreach and referrals.
• Manage and grow territory by building a strong pipeline and strategic growth plan.
• Conduct consultative equipment sales by meeting with contractors and business owners to identify needs and propose solutions.
• Maintain CRM entries, track opportunities, and provide accurate pipeline reporting.
• Prepare quotes and sales proposals; present financing options as needed.
• Learn Caterpillar equipment and communicate value and advantages clearly.

Skills

Outside sales

B2B sales

CRM experience

Time management

Relationship building

Communication skills

Spanish language (plus)

Education

High school diploma

Bachelor's degree preferred (Sales, Business, Engineering)

Tools

Salesforce

Job description

Now Hiring: Retail Sales Representative (Heavy Equipment / Outside Sales) - Lufkin, TX

Territory Sales | Construction Equipment | B2B Sales

Mustang Cat, a leading Caterpillar dealer, is seeking a driven and competitive Retail Sales Representative to grow our presence in the Houston market.

This is NOT a store-based retail role. This is an outside sales position focused on selling heavy equipment solutions to business customers across a defined territory.

If you are a motivated sales professional who thrives on prospecting, building relationships, and closing deals, this is your opportunity to own your territory and drive real growth.

Top Benefits for Sales Representatives

• Competitive Base + Commission Structure
• Company Vehicle or Vehicle Allowance
• Cell Phone Allowance
• Full Benefits: Medical, Dental, Vision
• 401(k) with Company Match
• Paid Vacation, Sick Time, and Holidays
• Tuition Reimbursement
• Career Growth & Advancement Opportunities
• Stable, Industry-Leading Company

What You'll Do

Develop New Business (Primary Focus)

• Prospect and win new customers within your assigned territory
• Generate leads through cold outreach, networking, and referrals

Manage & Grow Territory

• Build a strong pipeline and execute a strategic territory growth plan
• Develop long‑term customer relationships and repeat business

Consultative Equipment Sales

• Meet with contractors and business owners to understand their needs
• Recommend equipment solutions that improve productivity and efficiency

CRM & Pipeline Management

• Track all leads, opportunities, and customer interactions in Salesforce
• Maintain accurate pipeline reporting and follow up consistently

Quotes & Proposals

• Develop quotes for new and used equipment
• Present financing options and complete sales proposals

Product Knowledge

• Learn and represent Caterpillar equipment, especially Building Construction Products (BCP)
• Clearly communicate value, features, and competitive advantages

What We're Looking For

• High school diploma required; Bachelor's degree preferred (Sales, Business, Engineering, or related field)
• Proven ability to prospect and close new business
• Experience in outside sales, B2B sales, or equipment/industrial sales strongly preferred
• Strong organizational and computer skills (CRM experience preferred)
• Self‑starter with excellent time management and accountability
• Competitive, results‑driven mindset with a desire to win
• Strong communication and relationship‑building skills
• Spanish speaking skills a plus

Mustang Cat is an Equal Opportunity Employer.