Retail Sales Enablement Lead | Data-Driven Marketing & Training

Premium Retail Services; Lewisville (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Lenovo is seeking a Manager of Sales Enablement to drive retail success by developing and executing sales and marketing initiatives for the field and channel partners. You will create and optimize retail toolkits, frame channel programs, and align training with client strategies across cross-functional teams.

You will lead the development of content and tooling that empowers sales and partners, with a focus on measurable improvements in retail performance and partner engagement.

Qualifications

• 5+ years of experience in sales enablement, retail marketing, channel marketing, or related role.
• Strong understanding of retail and consumer electronics market dynamics.
• Proven experience developing marketing toolkits, sales enablement resources, and channel marketing strategies.
• Ability to analyze market trends, sales data, and performance metrics to inform strategy.
• Excellent collaboration and communication skills to work with internal teams and external partners.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience executing channel marketing programs and co-marketing initiatives with retail partners is a plus.
• Proficiency in Rise 360, Microsoft Office Suite, and familiarity with marketing analytics tools.

Responsibilities

• Develop and execute the regular production cadence of localized retail marketing toolkits for key sales periods.
• Develop and execute marketing frameworks and programs with channel teams.
• Identify data-informed marketing tactics and prioritize initiatives.
• Partner with leadership to develop co-marketing motions with top partners.
• Collaborate to develop joint retail marketing plans that drive demand and sales growth.
• Ensure timely execution of programs and monitor performance metrics.

Skills

Sales enablement

Retail marketing

Channel marketing

Collaboration

Project management

Data analysis

Education

Bachelor’s degree in marketing or related field

Tools

Rise 360

Microsoft Office Suite

Marketing analytics tools

Job description

Lenovo is seeking a Manager of Sales Enablement to drive retail success by developing and executing sales and marketing initiatives for the field and channel partners. You will create and optimize retail toolkits, frame channel programs, and align training with client strategies across cross-functional teams.

You will lead the development of content and tooling that empowers sales and partners, with a focus on measurable improvements in retail performance and partner engagement.